This Jamaican Patty Design Was Created to Celebrate Caribbean Culture
Riley von Niessen — July 4, 2016 — Fashion
References: alumniofny & hypebeast
As a means to pay tribute to Caribbean culture, FILA and Alumni of NY collaborated for a shoe design that utilizes the color and imagery of a Jamaican patty.
In order to do this, the sneakers are covered in a bright yellow, mirroring the same color that's found on the pastries. The inner sole of the shoe is brown, a tone that also complements the yellow laces. The white bottoms of the sneakers are adorned with cartoon images of the Caribbean cuisine, with each Jamaican patty shown with bite taken out of it to reveal its brown meat filling.
In doing so, FILA and Alumni of NY make sure to incorporate the Jamaican patty inspiration throughout the entirety of the design. As Jaeki Cho explains, a representative from Alumni of NY, "With this collaboration, our mission was to capture the spirit of the neighborhoods we call home by sharing a treat we eat too often."
In order to do this, the sneakers are covered in a bright yellow, mirroring the same color that's found on the pastries. The inner sole of the shoe is brown, a tone that also complements the yellow laces. The white bottoms of the sneakers are adorned with cartoon images of the Caribbean cuisine, with each Jamaican patty shown with bite taken out of it to reveal its brown meat filling.
In doing so, FILA and Alumni of NY make sure to incorporate the Jamaican patty inspiration throughout the entirety of the design. As Jaeki Cho explains, a representative from Alumni of NY, "With this collaboration, our mission was to capture the spirit of the neighborhoods we call home by sharing a treat we eat too often."
Trend Themes
1. Cultural Collaboration - Creating designs that pay tribute to specific cultures and their iconic symbols and foods.
2. Food-inspired Fashion - Using food items as inspiration for fashion designs, creating unique and playful apparel and accessories.
3. Colorful Footwear - Designing sneakers with vibrant colors and patterns to make a bold fashion statement.
Industry Implications
1. Fashion Retail - Opportunity to market and sell culturally-inspired fashion items to consumers who appreciate unique design and cultural representation.
2. Culinary Tourism - Integrating food and fashion in tourism experiences, showcasing local cuisine in apparel and accessories to attract food and fashion enthusiasts.
3. Cultural Branding - Partnering with brands and artists to create custom designs that highlight cultural heritage, appealing to consumers seeking authentic and inclusive products.
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