Tradewinds Jimmy Buffett’s Island Tea Features Natural Flavors & Sweeteners
Laura McQuarrie — April 8, 2015 — Lifestyle
References: bevindustry & tradewindstea
Ahead of the summer this year, renowned American musician Jimmy Buffett teamed up with Tradewinds to create a line of premium, natural Island Tea. The line of bottled iced tea truly takes inspiration from the islands and Buffett's laid-back lifestyle, as seen in the five exotic flavors—Pineapple Coconut White Tea, Tropical Citrus Green Tea, Peach Mango Black Tea, Strawberry Lime Black Tea and Paradise Punch Hibiscus Tea.
What really makes this slow-brewed tea line a standout is that it is formulated entirely from natural flavors and includes about four percent real fruit juice, with only 110 calories per each single-serve bottle. For a hint of sweetness, only nature's best like cane sugar and stevia leaf extract are used in these iced Island Teas.
What really makes this slow-brewed tea line a standout is that it is formulated entirely from natural flavors and includes about four percent real fruit juice, with only 110 calories per each single-serve bottle. For a hint of sweetness, only nature's best like cane sugar and stevia leaf extract are used in these iced Island Teas.
Trend Themes
1. Natural Flavored Beverages - Creating premium, natural iced tea with exotic flavors and low-calorie options offers disruptive innovation opportunities in the beverage industry.
2. Island-inspired Products - Developing island-inspired products that capture the laid-back lifestyle can lead to disruptive innovation in the food and beverage industry.
3. Health-conscious Drinks - Creating low-calorie beverages with natural sweeteners like stevia leaf extract taps into the growing demand for healthier drink options.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the trend of creating natural flavored drinks with low-calorie options, using natural sweeteners.
2. Food Industry - The food industry can explore island-inspired products like Jimmy Buffett's tropical iced teas to cater to consumers seeking unique and refreshing flavors.
3. Health and Wellness Industry - The health and wellness industry can tap into the demand for healthier drink options by promoting low-calorie beverages with natural sweeteners.
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