Diadora's 'Reflections' Collection Can Brighten Up Your Wardrobe
Christopher Magsambol — September 15, 2015 — Fashion
References: hypebeast & stupiddope
Diadora is looking to the past to help revive its new 'Reflections' collection. The Fall/Winter 2015 lookbook has been released with many new designs and colors that will accent any wardrobe.
Diadora continues to focus on its N.9000 and S.8000 models which have recently been involved in a number of collaborations with other brands. This time however, the iconic sneaker models are retrofitted with bright neon colors -- some pairs flashier than others. The collection seems to favor bright green, orange and blue tones and most of the pairs also sport more than one color.
Because of its aesthetic, the Reflections collection embodies a 90s style inspiration. The lookbook features images of the shoes as they create a reflection over a puddle. In many ways, Diadora's new collection pays homage to its history and is a reinvention of past models.
Diadora continues to focus on its N.9000 and S.8000 models which have recently been involved in a number of collaborations with other brands. This time however, the iconic sneaker models are retrofitted with bright neon colors -- some pairs flashier than others. The collection seems to favor bright green, orange and blue tones and most of the pairs also sport more than one color.
Because of its aesthetic, the Reflections collection embodies a 90s style inspiration. The lookbook features images of the shoes as they create a reflection over a puddle. In many ways, Diadora's new collection pays homage to its history and is a reinvention of past models.
Trend Themes
1. Retro Sneakers with Bright Neon Colors - Disruptive innovation opportunity: Create a line of retro sneakers with bold and bright neon colors to appeal to nostalgic consumers.
2. 90s Style-inspired Fashion - Disruptive innovation opportunity: Design a line of fashion that draws inspiration from the 90s, incorporating retro elements into modern designs.
3. Revival of Iconic Sneaker Models - Disruptive innovation opportunity: Bring back iconic sneaker models from the past and give them a modern twist to attract both old and new customers.
Industry Implications
1. Footwear - Disruptive innovation opportunity: Develop innovative footwear technologies and designs to create unique and eye-catching sneakers.
2. Fashion - Disruptive innovation opportunity: Integrate retro styles and aesthetics into contemporary fashion collections to cater to the growing demand for nostalgic fashion trends.
3. Sports and Lifestyle Brands - Disruptive innovation opportunity: Collaborate with sports and lifestyle brands to create limited edition retro sneakers that combine nostalgia with modern design elements.
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