Diabora Designed a Pair of Philly Cheesesteak Sneakers with UBIQ
Riley von Niessen — January 26, 2017 — Fashion
Fans of Philly cheesesteak, a sandwich that consists of thinly sliced steak and layers of gooey melted cheese, are sure to appreciate the new sneakers that were collaboratively designed by Diabora and UBIQ.
Inspired by the sandwich's ingredients, the colorway consists of hues of brown, beige and yellow. These swap back and forth throughout the entirety of the leather uppers, making for a unique appearance that's surprisingly versatile. For the Philly cheesesteak model, Diadora adapted its popular N.9000 silhouette, meaning that the sneakers are both comfortable and durable.
Dubbed the 'Wiz Wit,' the collaborative design launched on January 28th at UBIQ's Georgetown and Philadelphia locations. When consumers purchase the sneakers, they're invited to do so "in the same manner that they’d buy their favorite style of cheesesteak." This enhanced experience means that they'll walk away with their sneakers in a take-out bag -- with sides of laces, plastic cutlery and more included.
Inspired by the sandwich's ingredients, the colorway consists of hues of brown, beige and yellow. These swap back and forth throughout the entirety of the leather uppers, making for a unique appearance that's surprisingly versatile. For the Philly cheesesteak model, Diadora adapted its popular N.9000 silhouette, meaning that the sneakers are both comfortable and durable.
Dubbed the 'Wiz Wit,' the collaborative design launched on January 28th at UBIQ's Georgetown and Philadelphia locations. When consumers purchase the sneakers, they're invited to do so "in the same manner that they’d buy their favorite style of cheesesteak." This enhanced experience means that they'll walk away with their sneakers in a take-out bag -- with sides of laces, plastic cutlery and more included.
Trend Themes
1. Food-inspired Fashion - The collaboration between Diabora and UBIQ to create sandwich-themed sneakers highlights the growing trend of food-inspired fashion.
2. Brand Collaborations - The successful partnership between Diabora and UBIQ demonstrates the trend of brands collaborating to create unique and limited-edition products.
3. Enhanced Consumer Experience - The interactive purchasing experience offered by Diabora and UBIQ, where customers receive their sneakers in a take-out bag, showcases the trend of brands providing enhanced consumer experiences through packaging and presentation.
Industry Implications
1. Fashion - The fashion industry can leverage the trend of food-inspired fashion to create unique and eye-catching designs.
2. Footwear - The success of the sandwich-themed sneakers collaboration suggests opportunities for disruption in the footwear industry through creative and unexpected designs.
3. Retail - The enhanced consumer experience offered by Diabora and UBIQ presents opportunities in the retail industry for brands to engage customers in innovative and interactive ways.
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