The Levi's and Air Jordan Collaboration Brings The Denim Air Jordan IV
References: kicksonfire & highsnobiety
The Denim Air Jordan IV features an authentic denim exterior with a standard wash on the upper and a revamped Levi 'Two Horses' patch. The collaborative collection launches in 2018 to mark the 10 year anniversary of the Denim Air Jordan I.
The shoe itself is a design masterpiece that encompasses staple Millennial fashion trends — denim and Air Jordans. As a must-have add-on, Levi's and Jordan release a reversible trucker jacket. It is a highly fashion-forward and versatile piece as the materials on each side reference and accent each other. The denim rolled up cuffs add a nice look to the black exterior, while the black color and the red underarm suit material brings out an artful look to the denim jacket. The outerwear piece and the denim Air Jordan IV make for a perfect and effortless combination.
The shoe itself is a design masterpiece that encompasses staple Millennial fashion trends — denim and Air Jordans. As a must-have add-on, Levi's and Jordan release a reversible trucker jacket. It is a highly fashion-forward and versatile piece as the materials on each side reference and accent each other. The denim rolled up cuffs add a nice look to the black exterior, while the black color and the red underarm suit material brings out an artful look to the denim jacket. The outerwear piece and the denim Air Jordan IV make for a perfect and effortless combination.
Trend Themes
1. Authentic Denim - The collaboration between Levi's and Air Jordan showcases the trend of authentic denim in fashion and footwear, presenting opportunities for innovative denim products and designs.
2. Millennial Fashion - The denim Air Jordan IV and reversible trucker jacket tap into Millennial fashion trends, highlighting the potential for creating trendy and versatile pieces that cater to the preferences of this target demographic.
3. Collaborative Collections - The Levi's and Air Jordan collaboration exemplifies the power of partnerships and showcases the potential for other industries to collaborate and create unique and exciting products that combine different brands and customer bases.
Industry Implications
1. Fashion - The collaboration between Levi's and Air Jordan in the production of denim apparel demonstrates the disruptive innovation opportunities in the fashion industry, particularly in the realm of collaborative collections and incorporating popular trends.
2. Footwear - The Denim Air Jordan IV introduces a new style of denim footwear, indicating the potential for disruption and innovation in the footwear industry by experimenting with different materials and design elements.
3. Marketing & Advertising - The Levi's and Air Jordan collaboration serves as an example of successful marketing and advertising strategies, highlighting the potential for other industries to collaborate and create buzzworthy products that capture consumers' attention.
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