BAIT and DreamWorks Made a Limited Series of Themed Blue Sneakers
Riley von Niessen — August 15, 2016 — Fashion
References: baitme & highsnobiety
In order to celebrate the Skeletor character from 'Masters of the Universe,' BAIT joined with DreamWorks to create a short run of purple and blue sneakers.
Bringing together a vibrant colorway that likens the sneakers to the fictional antagonist, the two companies aim to appeal to the many fans of the Mattel franchise. Various uses of material give the sneakers more depth, as its purple suede heel and toe is contrasted against a bright blue leather upper. The sole meanwhile offers more variation to the purple and blue sneakers, with a stark white that helps tie the colors together.
The model is marked by 'Diadora N9000' branding that appears on the tongue, as well as the heel. If fans of Masters of the Universe want to get their hands on a pair, they need to sign up for a raffle that will allow only a certain amount to have access to the unique drop.
Bringing together a vibrant colorway that likens the sneakers to the fictional antagonist, the two companies aim to appeal to the many fans of the Mattel franchise. Various uses of material give the sneakers more depth, as its purple suede heel and toe is contrasted against a bright blue leather upper. The sole meanwhile offers more variation to the purple and blue sneakers, with a stark white that helps tie the colors together.
The model is marked by 'Diadora N9000' branding that appears on the tongue, as well as the heel. If fans of Masters of the Universe want to get their hands on a pair, they need to sign up for a raffle that will allow only a certain amount to have access to the unique drop.
Trend Themes
1. Limited Edition Collaborative Sneakers - Creating short runs of themed sneakers in collaboration with popular franchises can cater to the niche market of dedicated fans.
2. Vibrant Colorway and Material Mix - Using vibrant colors and contrasting materials in sneaker design can create visually appealing and unique products.
3. Exclusive Raffle Access - Implementing raffle systems for limited edition sneaker releases can generate excitement and a sense of exclusivity.
Industry Implications
1. Footwear - The footwear industry can explore collaborations with popular franchises to create limited edition sneakers and cater to niche markets.
2. Fashion - The fashion industry can experiment with vibrant colorways and material combinations in sneaker design to create visually striking products.
3. Marketing and Retail - Marketing and retail industries can adopt raffle systems for exclusive releases to drive customer engagement and generate buzz.
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