Unique co-branded outerwear lines help cross-pollinate brand fans
Implications - Collaborative capsule collections by high-performance outerwear designers and brands associated with street fashion provide a unique opportunity to entice consumers through exclusivity. In addition to highlighting the power of such collaborations in allowing brands to cross-pollinate their communities of fans, this shift showcases the underlying relationship of sport and street fashion and the need for established brands to form unexpected partnerships in order to align with these values.
Workshop Question - If you were to launch a collaborative collection, which brand would you partner with and what would motivate that choice?
Trend Themes
1. Streetwear Collaborations - The rise of collaborative capsule collections by high-performance outerwear designers and brands associated with street fashion provides a unique opportunity for brands to cross-pollinate their communities of fans.
2. Nylon Outerwear - Collaborative partnerships between brands such as Patta, Alpha Industries, and Stussy showcase the growing trend of fashionable nylon parkas and technical jackets.
3. Bold High Fashion Outerwear - Collaborative designs between brands like Vetements x Canada Goose and OFF-WHITE x Moncler exhibit a new approach to functional outerwear design, offering bold, artistic, and high-fashion garments.
Industry Implications
1. Fashion and Apparel - Fashion and apparel industry professionals can leverage these trends to offer new outerwear collections and cross-collaborative partnerships to entice consumers who desire exclusivity.
2. Streetwear and Urban Fashion - These trends can be observed by streetwear and urban fashion industry professionals as an opportunity to align with sport and street fashion values through unexpected partnerships that lead to disruptive innovation.
3. Technical Outerwear - Creating fashionable and high-functioning outerwear is becoming increasingly popular, offering new opportunities for growth and innovation for professionals in the technical outerwear industry.
5 Featured, 44 Examples:
201,779 Total Clicks
Date Range:
Apr 16 — Mar 17
Trending:
Warm
Consumer Insight Topics:
