Youthful franchises enter new territory to connect with adult consumers
Implications - With online communities breathing new life into fandom, companies are adopting innovative, unexpected ventures to reach fans of all ages, including adults. Providing content, space and products that appeal to more grown up tastes, franchises with generally younger fan bases are able to expand their reach.
Workshop Question - What adjacent consumer group are you ignoring?
Trend Themes
1. Youthful Franchise Expansion - Franchises with younger fan bases are expanding their reach by providing content, space and products that appeal to more grown up tastes.
2. Fandom Inspired Beauty Products - Lifestyle products and skincare inspired by fandom are gaining popularity among Millennials and fans of all ages.
3. Cartoon-inspired Skincare - Cartoon-inspired skincare is gaining popularity with youth and adults alike as they are perfect for all ages and skin types.
Industry Implications
1. Entertainment and Media - Entertainment and media industries can benefit from expanding the fan base and creating immersive experiences for more grown up and youthful audiences.
2. Beauty and Skincare - Beauty and skincare industries can create new product lines inspired by fandom and cartoons to cater to their customers' preferences and needs.
3. Retail - Retail can benefit from collaborations with fandoms and franchises to offer limited edition, exclusive, and collectible products that appeal to fans and collectors.
5 Featured, 39 Examples:
156,487 Total Clicks
Date Range:
Feb 16 — Apr 17
Trending:
Warm
Consumer Insight Topics:
