Outdoor play takes inspiration from action-packed movies
Implications - Drawing directly from action adventure movies, toy brands are enticing children to go outside and get some exercise through adventure-inspired toys. This increased preference towards outdoor play indicates a parental desire to encourage children to step away from the screen and increase social interaction through physically engaging imaginative play.
Workshop Question - What are the biggest influences in your consumer's lifestyle and how can you leverage those to create impact?
Trend Themes
1. Adventure-inspired Toys - Toy brands are drawing inspiration from action-packed adventure movies to entice children to engage in physically imaginative outdoor play.
2. Tech-enhanced Outdoor Games - Increasingly, traditional outdoor games like golf and frisbee are being augmented with technology and music to appeal across a wider age range.
3. Educational Outdoor Toys - Educational toy manufacturers are creating exciting devices like underwater exploration toys that inspire children to discover and explore the outdoors.
Industry Implications
1. Toy Industry - Manufacturers in this industry can benefit from integrating technology and inspiration from action movies into more outdoor-friendly offerings.
2. Outdoor Sporting Goods Industry - Manufacturers of outdoor sporting goods can benefit from exploring unique ways to entice consumers to engage in interactive, outdoor play for all ages
3. Education Toy Industry - Manufacturers of educational toys can create innovative solutions for parents hoping to encourage outdoor exploration and learning.
7 Featured, 62 Examples:
428,822 Total Clicks
Date Range:
Dec 15 — Sep 17
Trending:
Warm
Consumer Insight Topics:
