The Hanon x Reebok Collaboration References a 2000 UK TV Ad
References: hanon-shop & highsnobiety
The Hanon x Reebok collaboration pays tribute to an old TV campaign from the UK. The original ad by Reebok follows a man running from a giant bouncing belly. The message is clear—focus on exercising and developing healthy eating and drinking habits or the "Belly's Gonna Get Ya."
Eighteen years later, the Hanon x Reebok shoe features a suede upper, denim accents, pebbled leather and elegant salmon-colored detailing. The woven tongue label is particularly playful as it features a cartoon illustration of a person grasping a beer belly. The shoe release is paired with an ad revival of the original campaign, in which the Hanon x Reebok shoes are featured. The promo video is full of animated objects and a cartoon version of the chasing belly. This time, however, the video finishes with the blob crushing the man, but not before a quick video pause with the words 'WORKOUT' flashing on the screen.
Eighteen years later, the Hanon x Reebok shoe features a suede upper, denim accents, pebbled leather and elegant salmon-colored detailing. The woven tongue label is particularly playful as it features a cartoon illustration of a person grasping a beer belly. The shoe release is paired with an ad revival of the original campaign, in which the Hanon x Reebok shoes are featured. The promo video is full of animated objects and a cartoon version of the chasing belly. This time, however, the video finishes with the blob crushing the man, but not before a quick video pause with the words 'WORKOUT' flashing on the screen.
Trend Themes
1. Nostalgia-driven Collaborations - Brands are partnering to create limited-edition products that pay tribute to iconic campaigns, tapping into consumers' nostalgia.
2. Reviving Classic Advertisements - Companies are reimagining and reviving old advertisements to create new marketing opportunities and spark interest among consumers.
3. Playful Branding in Product Design - Designers are incorporating playful elements, such as cartoon illustrations, into their product designs to add a sense of whimsy and appeal to consumers.
Industry Implications
1. Fashion and Footwear - The fashion and footwear industry can collaborate with nostalgic brands to create limited-edition collections that resonate with consumers.
2. Advertising and Marketing - Advertising agencies and marketing firms can offer services to companies looking to revive and refresh their old campaigns in new ways.
3. Product Design - Design agencies and product developers can explore incorporating playful and nostalgic elements into product designs to attract consumers looking for unique and fun experiences.
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