These Colorful Couture Runners are Reminiscent of Childhood Playmats
Cadhla Gray — January 28, 2016 — Fashion
Italian running shoe brand, Diadora, collaborated with Japanese retailer BEAMS T to create these 90s flashback sneakers. The bright footwear boasts the comfortable design of the N9000 style, while playing on a color palette that excites both children and adults.
Striking primary colors are contrasted against each other with quality traditional stitching tying the footwear together. High quality fabrics that cushion the foot are used, with the co-branded logos on the back of each shoe.
The Euro-style athletic shoes are great for pairing casual wear with a statement piece, and will be released in Tokyo before expanding to other countries. The heritage range of sneakers are also available in other colorways with an equally striking style.
Striking primary colors are contrasted against each other with quality traditional stitching tying the footwear together. High quality fabrics that cushion the foot are used, with the co-branded logos on the back of each shoe.
The Euro-style athletic shoes are great for pairing casual wear with a statement piece, and will be released in Tokyo before expanding to other countries. The heritage range of sneakers are also available in other colorways with an equally striking style.
Trend Themes
1. Retro Sneaker Revival - The popularity of 90s flashback sneakers presents an opportunity for brands to tap into nostalgia and revive retro shoe styles.
2. Colorful Athleisure Footwear - The use of bright colors in couture runners allows for fashionable athleisure options, merging style and comfort.
3. Collaborative Fashion Partnerships - Brands collaborating with retailers to create unique sneaker designs opens up opportunities for innovative fashion collaborations.
Industry Implications
1. Athletic Footwear - The rise in demand for 90s-inspired sneakers creates opportunities for athletic footwear brands to capitalize on the trend and attract a wider consumer base.
2. Fashion Retail - The collaboration between Diadora and BEAMS T highlights the potential for fashion retailers to engage in innovative partnerships and offer exclusive, limited-edition products to their customers.
3. Streetwear - The colorful and attention-grabbing design of these sneakers aligns with the streetwear aesthetic, presenting an opportunity for streetwear brands to appeal to a wider audience through retro-inspired footwear.
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