These Shoes Designed by FILA and Nas Were Inspired by the Ghostbusters Movie
Mishal Omar — June 13, 2016 — Fashion
References: xxlmag & highsnobiety
With the highly anticipated all-women Ghostbusters movie coming out soon, sportswear company FILA has partnered with rapper, songwriter and producer Nas to create Ghostbusters-themed shoes.
The shoes come in three different styles, each with the Ghostbusters' logo adorned on the foot of the shoe. The T-1 Mid shoe is completely black except for a glow-in-the-dark platform, giving the shoes an eerie "ghost-like" effect. The high-top shoes are black and tan colors with a black sole that has sparkles on it, while the low-top shoe is more sleek and looks like it is made from the same material as the Ghostbusters' outfits.
With the unnecessary controversy surrounding the fact that the new Ghostbusters movie features an all-women cast, this shoe line helps to promote the upcoming film in a positive way.
The shoes come in three different styles, each with the Ghostbusters' logo adorned on the foot of the shoe. The T-1 Mid shoe is completely black except for a glow-in-the-dark platform, giving the shoes an eerie "ghost-like" effect. The high-top shoes are black and tan colors with a black sole that has sparkles on it, while the low-top shoe is more sleek and looks like it is made from the same material as the Ghostbusters' outfits.
With the unnecessary controversy surrounding the fact that the new Ghostbusters movie features an all-women cast, this shoe line helps to promote the upcoming film in a positive way.
Trend Themes
1. Ghostbusters-themed Shoes - Creating shoes inspired by popular movies can capitalize on fans' enthusiasm for the film and create a unique fashion statement.
2. Glow-in-the-dark Shoes - Integrating glow-in-the-dark elements in shoe design can provide a distinctive look and appeal to consumers who gravitate towards unique and eye-catching footwear.
3. Collaborations Between Brands and Artists - Partnering with influential artists and celebrities can generate excitement and buzz around a product, attracting fans of both the brand and the artist.
Industry Implications
1. Sportswear - The sportswear industry can tap into movie-themed collaborations to offer limited edition merchandise and increase brand visibility.
2. Fashion - Fashion industry can incorporate innovative shoe design concepts, like glow-in-the-dark elements, to push boundaries and offer customers new and exciting products.
3. Entertainment - Collaborations between entertainment properties and brands provide an opportunity to extend the reach of popular franchises, promote movies, and engage with fans in new and creative ways.
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