Nike Air Max Shoes are Getting a New Edition with the BW Iron Ore Color
Riley von Niessen — May 15, 2016 — Fashion
References: sneakerpolitics & highsnobiety
Nike Air Max shoes have been around for some time now, gracing the feet of athletes, celebrities and within hip-hop subculture. This is shown with the recent Skepta Nike Air Max shoes as well, which is a collaboration with a grime rapper from the UK. Nike is always working to satisfy its customers and consistently bringing new color palettes and styles to the mix allows them to appeal to more and more demographics.
The latest edition to the many models of Nike Air Max shoes is the BW Premium in 'Iron Ore,' a monochromatic design that uses three different shades. These are white, black and an off-white that the company refers to as 'Light Iron Ore.' The shoes are made with a leather upper and suede and a bold "BW" marks the heels to denote the popular brand.
The latest edition to the many models of Nike Air Max shoes is the BW Premium in 'Iron Ore,' a monochromatic design that uses three different shades. These are white, black and an off-white that the company refers to as 'Light Iron Ore.' The shoes are made with a leather upper and suede and a bold "BW" marks the heels to denote the popular brand.
Trend Themes
1. Monochrome Athletic Shoes - Nike's release of the BW Premium in 'Iron Ore' showcases the trend of monochromatic designs in athletic footwear.
2. Expanding Color Palettes - Nike's continuous introduction of new color palettes for their Air Max shoes reflects the trend of appealing to a wide range of demographics.
3. Collaboration with Subcultures - Nike's collaboration with grime rapper Skepta highlights the trend of partnering with influential figures from subcultures to create unique shoe designs.
Industry Implications
1. Athletic Footwear - The trend of monochrome designs in athletic footwear presents an opportunity for athletic footwear brands to create visually striking and stylish products.
2. Fashion - The expansion of color palettes in Nike Air Max shoes provides fashion brands an opportunity to align with trendy, diverse sneaker styles.
3. Music and Fashion Collabs - The collaboration between Nike and grime rapper Skepta exemplifies the opportunity for music and fashion industries to merge their influences and reach wider audiences.
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