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Streetwear FC

The unique relationship between fashion and soccer manifests in new ways

Implications - As fashion forward consumers look to evolve past a now ubiquitous athleisure aesthetic, both streetwear and designer brands are channeling retro soccer looks with pieces that contain additional references to worlds beyond that of sports, such as art and fashion. This progression highlights the continued convergence of traditional fashion brands and streetwear movements, whether through collaboration or by means of borrowing inspiration.
Workshop Question - Imagine a major sports franchise has expressed interest in a partnership with your brand. How would you leverage that partnership?
Trend Themes
1. Sportswear Street Fusion - As street fashion evolves past athleisure, new trends have emerged fusing retro sports fashion with streetwear, providing opportunities for both fashion and sport brands to tap into the growing consumer market.
2. Limited Edition Sportswear Collections - Exclusive collaborations between sport and fashion brands are becoming more popular, creating opportunities for limited edition fashion collections and sales promotions.
3. Sports-inspired Scarves - Fashion brands are producing limited edition scarves inspired by sports culture, providing opportunities for unique fashion pieces that satisfy both fashion and sport lovers.
Industry Implications
1. Fashion - Fashion brands can collaborate with sports brands to create unique collections that merge retro sports and street style fashion.
2. Sports - Sports brands can collaborate with fashion brands to expand their market reach into the fashion industry.
3. Retail - Retail businesses can take advantage of the growing trend of limited edition collaborations and exclusive collections by creating targeted sales and promotions.
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
239,030 Total Clicks
Date Range:
Jul 16 — Mar 17
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Soccer-Inspired Streetwear
Soccer-Inspired Streetwear
The PUMA x Trapstar Fall 2016 Collection Features Modern Sportswear
The PUMA x Trapstar Fall/Winter 2016 collection is reminiscent of soccer uniforms and mixed with an underground street feel. The collaboration between the two brands is fitting for the collection;... MORE
Soviet-Inspired Sportswear
Soviet-Inspired Sportswear
Gosha Rubchinskiy and adidas Football Joined to Create a New Series
A collaborative effort between Gosha Rubchinskiy and adidas Football has resulted in a selection of unconventional sportswear that will reportedly be launched in three different series following up... MORE
Sports-Themed Streetwear
Sports-Themed Streetwear
The New Palace Collection Features Referee-Style Shirts and More
The new Palace collection was debuted in time for the Spring/Summer 2017 season and boasts bright color palettes and lightweight constructions that make it perfect for frequent casual wear. A... MORE
Co-Branded Soda Streetwear
Co-Branded Soda Streetwear
This Coca-Cola Collaboration was Done with F.C.R.B.
Not too long ago, BAPE released a Coca-Cola collaboration line, offering hoodies, tees and more with soda-drinking apes printed on red camouflage material. Now, F.C.R.B. joined with the iconic... MORE
Skater Sportswear Editorials
Skater Sportswear Editorials
Palace and adidas Teamed Up for a Selection of Footwear and Apparel
Palace and adidas Originals have officially released their Fall/Winter 2016 collection. In order to promote the styles, the two brands curated a lookbook. The images are composed in a retro fashion,... MORE
Exclusive Sport-Inspired Scarves
Exclusive Sport-Inspired Scarves
A Kind of Guise Will Offer Just 30 Pairs of Four Original Designs
‘A Kind of Guise,’ a brand that’s based in Munich, Germany, will launch a selection of scarves on December 1st. With just 30 pairs of each made, the scarves are likely to sell... MORE

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