The Footwear Design of the END. X ASICS Silhouette is Adorable
References: launches.endclothing & highsnobiety
In January le coq sportif launched a pair of tonally appropriate hummus-inspired sneakers and the influence of food color palettes on footwear design does not stop here. ASICS and END. come together to collaborate on a silhouette that is informed by the tonal qualities of a Far Eastern plant-based delicacy: wasabi.
Set to drop in early March, the GEL-Lyte III boasts a pigskin nubnuck upper and GEL cushioning, in order to provide the highest degree of comfort during athletic activities. The footwear design has a fashion-forward twist, however. Surprisingly, the color scheme of wasabi translates itself exceptionally well within the context of sneaker silhouettes. The GEL-Lyte III boasts a pale green upper, subtle peach detailing and gunmetal grey ASICS stripes that "are a nod to the regions where the herb originates."
Set to drop in early March, the GEL-Lyte III boasts a pigskin nubnuck upper and GEL cushioning, in order to provide the highest degree of comfort during athletic activities. The footwear design has a fashion-forward twist, however. Surprisingly, the color scheme of wasabi translates itself exceptionally well within the context of sneaker silhouettes. The GEL-Lyte III boasts a pale green upper, subtle peach detailing and gunmetal grey ASICS stripes that "are a nod to the regions where the herb originates."
Trend Themes
1. Food-inspired Footwear Design - Opportunity for footwear brands to create unique and playful sneaker designs inspired by different food color palettes.
2. Collaborative Sneaker Releases - Opportunity for brands to collaborate and create limited-edition sneakers that offer a fresh and unique design perspective.
3. Fashion-forward Athletic Footwear - Opportunity for brands to combine style and performance, creating athletic footwear that appeals to fashion-conscious consumers.
Industry Implications
1. Footwear - The footwear industry has an opportunity to explore innovative designs that draw inspiration from various sources, such as food color palettes.
2. Athletic Apparel - This trend presents a disruptive opportunity for athletic apparel brands to create unique collaborations and offer limited-edition products that appeal to sports enthusiasts.
3. Fashion - The fashion industry can tap into the growing demand for trendy and stylish athletic footwear that blurs the line between sports and fashion.
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