The ubiquity of connectivity calls for more home-friendly equipment
Implications - As the world shifts to social media as the main form of connectivity, and subscription services in place of cable, at-home connectivity becomes a necessity. This pivot to the mainstream requires some adjustment, such as more attractively designed routers. When it comes to technology, mainstream consumers are less concerned with speed and features, and more concerned with how new technology fits into their current lifestyle.
Workshop Question - Today's consumer is constantly connected. How is your brand pivoting to adjust to the increasing role of IoT in peoples' daily lives?
Trend Themes
1. Attractive Design of Routers - Designing routers with an attractive and stylish appearance is a rising trend, enabling consumers to display their routers in their home as an object of art.
2. Touchscreen Interface on Routers - Use of touchscreens on routers is becoming popular, providing users with an easier way to configure settings without requiring a smartphone application or web browser.
3. Modular Routers - Modular routers with plug-and-play capabilities and multiple functionalities are the new trend, as consumers seek products with enhanced features and flexibility.
Industry Implications
1. Home Connectivity Equipment Industry - Businesses in this industry can innovate by developing routers with advanced features like customizable shells, modular designs, and improved Wi-Fi efficiency.
2. Internet Service Providers - ISPs can capitalize on the trend by partnering with router manufacturers and offering value-added services like router maintenance, security, and upgrades to their customers.
3. Technology Design and Development Industry - Companies engaged in technology design and development can develop creative designs and functionalities in the router industry, such as integrating routers with decorative vases.
5 Featured, 41 Examples:
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Date Range:
Oct 15 — Aug 16
Trending:
Mild
Consumer Insight Topics:
