The 'Mr. Seed' Video Educates Consumers About Organic Seeds
Katherine Pendrill — June 10, 2016 — Marketing
References: youtube & fastcocreate
The Clif Bar Family Foundation recently released a short film titled 'Mr. Seed' that warns consumers to be wary of GMOs. As it stands today, a handful of powerful companies control the majority of the seed market. This film warns consumers to be wary of the agrichemical industry and asks them to consider further research on organic seeds.
The Mr. Seed video features an animated organic seed that is voiced by comedian Pete Holmes. In the video, the seed goes on a rant about "GMO bros" and the complexities of plant breeding. The video was created by the Austin-based agency The Butler Bros as a humorous way to engage consumers in a meaningful discussion about the agrichemical industry.
The video ultimately combines humor and facts in a way that helps consumers think more deeply about the GMO debate.
The Mr. Seed video features an animated organic seed that is voiced by comedian Pete Holmes. In the video, the seed goes on a rant about "GMO bros" and the complexities of plant breeding. The video was created by the Austin-based agency The Butler Bros as a humorous way to engage consumers in a meaningful discussion about the agrichemical industry.
The video ultimately combines humor and facts in a way that helps consumers think more deeply about the GMO debate.
Trend Themes
1. Anti-gmo Videos - Companies are releasing more animated anti-GMO videos to educate consumers on the potential dangers associated with consumption and encourage them to consider alternatives.
2. Organic Seeds - The organic seed market could see growth as more consumers opt for non-GMO options after being educated about the potential harm of genetically-modified seeds.
3. Humorous Social Commentary - Humorous social commentary is a popular trend in advertising, and companies are using this approach to raise awareness of social issues while engaging consumers through humor.
Industry Implications
1. Food and Agriculture - The food and agriculture industry could see a shift towards organic seeds and non-GMO crops, as more consumers become aware of the potential harmful effects of genetically modified seeds.
2. Advertising - More advertising agencies may use humorous social commentary as a way to raise awareness of social issues and promote meaningful discussions about them.
3. Entertainment - Animated videos and comedic social commentary present an opportunity for the entertainment industry to create engaging content that also raises awareness of social issues.
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