This Brand is Offering Personalized Packaging for Mother's Day
Katherine Pendrill — February 18, 2016 — Lifestyle
Marmite recently announced that it will offer personalized packaging for Mother's Day. Unlike some holidays, Mother's Day and Father's Day seems to creep up on consumers each year. This promotion helps consumers give the perfect gift without the need to hit the mall.
To celebrate mothers everywhere, the iconic British spread will now come in personalized Mother's Day packaging. The special jars will feature a revamped label adorned with tiny pink roses instead of the traditional white background. Marmite fans can then personalize the jar with their mother's name or a heartfelt nickname. Underneath the name, the jar will read "thanks for spreading the love."
With the success of its personalized Valentine's day jars, the new Mother's Day packaging is sure to be a hit among Marmite fans.
To celebrate mothers everywhere, the iconic British spread will now come in personalized Mother's Day packaging. The special jars will feature a revamped label adorned with tiny pink roses instead of the traditional white background. Marmite fans can then personalize the jar with their mother's name or a heartfelt nickname. Underneath the name, the jar will read "thanks for spreading the love."
With the success of its personalized Valentine's day jars, the new Mother's Day packaging is sure to be a hit among Marmite fans.
Trend Themes
1. Personalized Packaging - There is an opportunity for brands to offer customized packaging for special occasions, creating a unique and personal gifting experience.
2. Holiday-specific Promotions - Brands can leverage holidays like Mother's Day and Father's Day to create limited edition products and promotions that appeal to consumers who are looking for thoughtful gifts.
3. Revamped Label Design - There is potential for brands to refresh their product labels with eye-catching and celebratory designs, capturing the attention of consumers during holiday seasons.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore personalized packaging and limited edition offerings during holiday seasons to enhance customer engagement and drive sales.
2. Gift and Souvenir - The gift and souvenir industry can take advantage of holiday-specific promotions and customized packaging to offer unique and meaningful gifts for special occasions, appealing to consumers seeking thoughtful presents.
3. Design and Packaging - The design and packaging industry has an opportunity to assist brands in creating eye-catching and festive label designs that resonate with consumers during festive seasons.
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