Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,884 inspiring examples.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,251 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,251 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,884 cutting edge ideas.

Deprecating Pretty

Makeup artists infuse content with humor to highlight self-awareness

Implications - The cosmetics industry has undergone a revolution thanks to vlogging, however, oversaturation with makeup artists posting aspirational looks has caused a backlash. This coincides with a shift from a predominantly Millennial audience to one filled with members of Gen Z who prefer realism. Humor satisfies both parties while maintaining an element of fun that is essential to this industry.
Workshop Question - How can your brand incorporate humour into your marketing plan to engage consumers?
Trend Themes
1. Realism Vs Aspirational - The preference for realism over aspirational content is becoming increasingly relevant in the cosmetic industry, providing an opportunity for humorous interpretations of everyday beauty practices.
2. Satire in the Beauty Industry - Satirical trends in the beauty industry have been sparked by a shift in audience preference, leading to comedic tutorials that tap into the millennial and Gen Z humor.
3. Online Celebrity Controversy - Celebrity feuds continue to influence and captivate online platforms. This creates an opportunity for online marketing campaigns that engage in and satirize those controversies.
Industry Implications
1. Cosmetics Industry - Cosmetic marketers can tap into the potential shift towards humor and satire in beauty content, particularly for Gen Z audiences who prefer authentic and quirky expressions of beauty practices.
2. Online Entertainment Industry - Online entertainers from comedians to beauty bloggers can capitalize on the trend towards satirical content in the beauty industry and the interest in political satire to garner more views and followers.
3. Media and Advertising Industry - Agencies can create innovative and humorous marketing campaigns that tap into celebrity feuds and general interest in entertaining and controversial content.
3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 31 Examples:
152,166 Total Clicks
Date Range:
Mar 16 — Aug 16
Trending:
Untested
Consumer Insight Topics:

Related Examples

Tearful Celebrity Fashion Campaigns
Tearful Celebrity Fashion Campaigns
This Balmain Fall Ad Features Kim Kardashian and Kanye West
Whimsical Makeup Portraits
Whimsical Makeup Portraits
This Vogue Paris Beauty Story Features a Supermodel Cast
Fake Memorial Murals
Fake Memorial Murals
'lushsux' Depicted the Internet's Response to the Recent Taylor Swift Feud
Theatrical Beauty Editorials
Theatrical Beauty Editorials
BEAUTY SCENE's La Comedia Series Spotlights Vivid Clown Makeup
Makeup Artist-Designed Polishes
Makeup Artist-Designed Polishes
Lottie Tomlinson's New Spray-On Polish Comes in a Metallic Hue
Cosmetic Calligraphy Eyeliners
Cosmetic Calligraphy Eyeliners
Too Faced's Colored Sketch Markers Take Inspiration From Stationary
Celebratory Hot Dog Giveaways
Celebratory Hot Dog Giveaways
Pilot Flying J is Celebrating National Hot Dog Day with Free Food
Transformative Hair Photography
Transformative Hair Photography
Fabien Baron's 'Black Magic' Editorial Features Bold Beauty Looks
Oval Makeup Brushes
Oval Makeup Brushes
This Mac Makeup Brush Adopts an Unconventional Oval Shape
play_circle_filledBeauty Advisor Bots
Beauty Advisor Bots
Modiface's Bot Suggests Makeup and Gives Virtual Try-Ons Within Messenger
Controversial Music Videos
Controversial Music Videos
Kanye West's New Music Video Features Naked Images of Celebrities
Celebrity Breakup Insurance
Celebrity Breakup Insurance
Taobao is Offering Insurance Based on Taylor Swift's Love Life
Celeb Booty Wrapping Paper
Celeb Booty Wrapping Paper
New Kimoji Merchandise Includes Kim Kardashian's Bum on Gift Paper
Horror-Inspired Makeup Effects
Horror-Inspired Makeup Effects
Saida Mickeviciute Recreates Eerie Film Characters Flawlessly
Filtered Photography Makeup Tutorials
Filtered Photography Makeup Tutorials
The Drag Snapchat Filter is Recreated With Cosmetic Products
AI Politician-Parodying Accounts
AI Politician-Parodying Accounts
This Twitter Bot Uses an AI Algorithm to Sound Like Donald Trump
DIY Politician Pinatas
DIY Politician Pinatas
Wholesale Party Supplies Created Instructions for a Donald Trump Pinata
Twitter Fued Ceramics
Twitter Fued Ceramics
The Kanye West and Wiz Khalifa Twitter Fued is Relived on This Mug Design
Satirical Political Picture Books
Satirical Political Picture Books
This Humorous Book Mocks Donald Trump's Iconic Hairstyle
Potty-Mouthed Politician Art
Potty-Mouthed Politician Art
This Political Art Projects Donald Trump onto a Bar's Bathroom Wall
Politician-Mimicking Mannequins
Politician-Mimicking Mannequins
These Donald Trump Dolls are Perched Inside Storefront Windows
Quirky Politician Coloring Books
Quirky Politician Coloring Books
This Adult Coloring Book Pokes Fun at Donald Trump
Racy Political Halloween Costumes
Racy Political Halloween Costumes
This Kit Includes a Donald Trump Hair Piece, Hat and Risque Suit
Presidential Candidate Parodies
Presidential Candidate Parodies
These Trump Disney Villains Offer a Comedic View of the Politician
Comedic Brand Channels
Comedic Brand Channels
Grace Helbig Works with Marriott Hotels in a Fun Digital Campaign
Fast Food Manicures
Fast Food Manicures
These Homemade Nail Decals Recreate Popular Food Items With Polish
play_circle_filledComedic Coffee Cup Designs
Comedic Coffee Cup Designs
YouTube's Grace Helbig Teaches Us Ridiculous Father's Day Mug Sayings
Weiner Jewelry
Weiner Jewelry
This Hot Dog Ring by Glenda Lopez is Deliciously Delicate
Hamburger-Embroidered Bottoms
Hamburger-Embroidered Bottoms
These Castaway Clothing Hot Dog Pants Celebrate Meaty Goodness
Transformed Drag Queen Captures
Transformed Drag Queen Captures
The Leland Bobbe 'Half-Drag' Series Shows Before and After Makeup
Carnie Lip Balms
Carnie Lip Balms
The Corn Dog Lip Balm is the Gift That Keeps on Giving