Molton Brown Hosted In-Store Mother's Day Events Across the UK
Rebecca Byers — March 8, 2016 — Marketing
References: eventmagazine
A recent Molton Brown Mother's Day experience held in-store allowed consumers to create customized greeting cards for the occasion using wearable technology. The Mother's Day experience featured a stunning floral background against which visitors posed, while Molton Brown staff was on hand to snap a picture that was then printed using wearable technology and inserted into the greeting card.
Guests could choose from three place cards to hold up in the image, including "Happy Mother's Day," "I Love You Mum," and "Best Mum Ever." In addition to the photo booth experience, guests were also able to take advantage of complimentary fragrance consultations, refreshments and gift wrapping services. The Mother's Day experience was held at Molton Brown stores across the UK, including Glasgow, Leeds, Manchester, London's Covent Garden and many more.
Guests could choose from three place cards to hold up in the image, including "Happy Mother's Day," "I Love You Mum," and "Best Mum Ever." In addition to the photo booth experience, guests were also able to take advantage of complimentary fragrance consultations, refreshments and gift wrapping services. The Mother's Day experience was held at Molton Brown stores across the UK, including Glasgow, Leeds, Manchester, London's Covent Garden and many more.
Trend Themes
1. Custom Greeting Cards - Wearable technology allows consumers to create personalized greeting cards for special occasions, offering opportunities for customized gifting experiences.
2. Interactive In-store Experiences - In-store events that incorporate interactive elements like photo booths and complimentary services enhance customer engagement, presenting opportunities for brands to create memorable experiences.
3. Personalized Fragrance Consultations - Offering personalized fragrance consultations in retail stores provides a unique and personalized shopping experience, offering opportunities for brands to showcase their products and expertise.
Industry Implications
1. Retail - The retail industry can explore incorporating wearable technology and interactive elements like photo booths to enhance customer experiences and drive sales.
2. Greeting Card - The greeting card industry can leverage wearable technology to offer personalized and unique greeting card experiences, transforming traditional card sending into a more interactive and customized process.
3. Fragrance - The fragrance industry can utilize personalized fragrance consultations to engage customers, showcase their product range, and create tailored and memorable experiences that drive customer loyalty.
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