The 1-800-Flowers Gift Set Includes a Mix of Roses and High-End Makeup
Katherine Pendrill — April 25, 2016 — Lifestyle
References: 1800flowers & bustle
As part of a new Mother's Day promotion, 1-800-Flowers is offering a gift set that contains a mix of roses in pretty pink hues and high-end makeup. The new set gives consumers a special way to honor the woman in their life by going beyond a basic bouquet.
The Blush and Bloom gift set is part of a collaborative effort by 1-800-Flowers and Flower Beauty By Drew Barrymore. The set include a mix of roses sitting inside a sparkling diamond vase decorated with a beautiful honeycomb design. This vase can be reused later to hold candles or other decorative household items. In addition to the flowers, the set also includes two lip products from Drew Barrymore's cosmetics line Flower.
Available for just a little over $50, the set is the perfect way for consumers to give a gift that moms can keep on using even after Mother's Day has passed.
The Blush and Bloom gift set is part of a collaborative effort by 1-800-Flowers and Flower Beauty By Drew Barrymore. The set include a mix of roses sitting inside a sparkling diamond vase decorated with a beautiful honeycomb design. This vase can be reused later to hold candles or other decorative household items. In addition to the flowers, the set also includes two lip products from Drew Barrymore's cosmetics line Flower.
Available for just a little over $50, the set is the perfect way for consumers to give a gift that moms can keep on using even after Mother's Day has passed.
Trend Themes
1. Mother's Day Gift Sets - 1-800-Flowers offers a gift set that combines flowers and high-end makeup.
2. Collaborative Efforts - 1-800-Flowers partners with Flower Beauty By Drew Barrymore to create a unique gift set.
3. Functional Gift Packaging - 1-800-Flowers includes a reusable diamond vase in their gift set for dual-purpose functionality.
Industry Implications
1. Florists - Florists can explore the creation of gift sets that combine flowers with other luxury products, catering to special occasions.
2. Cosmetics - Cosmetics companies have an opportunity to collaborate with other industries, like florists, to create unique gift sets that appeal to a broader customer base.
3. Home Decor - The home decor industry can leverage the trend of functional gift packaging by creating reusable and versatile containers for various occasions.
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