The My M&Ms; Service Offers Personalized Treats for Any Occasion
Jana Pijak — May 20, 2015 — Lifestyle
References: mymms
My M&Ms; is a customized candy service by the iconic confection brand. Offering personalized treats for any occasion, the service features birthday, wedding and graduation-themed sweets. In addition to these milestones, My M&Ms; also offers customized candy products that celebrate occasions like Mother's Day, Father's Day and even a romantic anniversary with a loved one.
Fans of bespoke branding will fall in love with this fun service that makes any occasion that much more memorable. Whether creating a custom candy bar or proposing to that special someone, M&Ms; has consumers covered, letting them personalize candy messages, photo prints and even the color scheme of their order. Moreover, the service's website features an idea gallery that helps shoppers make their orders more creative.
Fans of bespoke branding will fall in love with this fun service that makes any occasion that much more memorable. Whether creating a custom candy bar or proposing to that special someone, M&Ms; has consumers covered, letting them personalize candy messages, photo prints and even the color scheme of their order. Moreover, the service's website features an idea gallery that helps shoppers make their orders more creative.
Trend Themes
1. Customized Candy - Disruptive innovation opportunity: Develop a mobile app that allows users to design and order customized candy confections on-the-go.
2. Personalization Services - Disruptive innovation opportunity: Create a platform that offers personalized treats for various occasions like birthdays, weddings, and graduations, allowing users to customize not only the candy but also the packaging and presentation.
3. Bespoke Branding - Disruptive innovation opportunity: Launch a service that allows businesses to create their own branded candies with customized logos, slogans, and designs for promotional purposes.
Industry Implications
1. Confectionery - Disruptive innovation opportunity: Develop a 3D printing technology for making custom-shaped candies, opening up new possibilities for personalized confectionery products.
2. E-commerce - Disruptive innovation opportunity: Build an online marketplace for personalized candies, where users can not only order customized treats but also connect with local candy artisans who can create unique confections based on their preferences.
3. Marketing and Events - Disruptive innovation opportunity: Offer experiential marketing services that include interactive stations where event attendees can design and create their own personalized candies, providing a memorable and engaging brand experience.
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