This Year's London Cocktail Week Shares SodaStream & Mr Lyan's Drinks
References: barmagazine & thedrinksbusiness
London-based mixologist Ryan Chetiyawardana (also know as Mr Lyan) teamed up with SodaStream to create cocktails for this year's London Cocktail Week. This particular line of beverages will focus on sophisticated presentation combined with bubbly carbonated tastes.
The range of beverages will be served in both alcoholic an non-alcoholic selections. The ultimate goal for these drinks is to combine rich flavors with bubble-like carbonation to accent each cocktail. The partnership between the mixologist and the unique carbonation brand allows for a unique collaboration that many consumers will not expect.
The entire collection of beverages will be served during the London Cocktail Week, which kicks off on October 5th, 2015. This event focuses on celebrating innovations and forward-thinking, which the underlying message that has been woven into this unique cocktail collection.
The range of beverages will be served in both alcoholic an non-alcoholic selections. The ultimate goal for these drinks is to combine rich flavors with bubble-like carbonation to accent each cocktail. The partnership between the mixologist and the unique carbonation brand allows for a unique collaboration that many consumers will not expect.
The entire collection of beverages will be served during the London Cocktail Week, which kicks off on October 5th, 2015. This event focuses on celebrating innovations and forward-thinking, which the underlying message that has been woven into this unique cocktail collection.
Trend Themes
1. Carbonated Cocktail Bars - Mixologists are experimenting with carbonation to create unique beverages that combine rich flavors with bubbly carbonation.
2. Sophisticated Presentation - Mixologists are focusing on creating visually appealing cocktails to enhance the overall drinking experience.
3. Non-alcoholic Selections - Mixologists are creating non-alcoholic cocktails with the same level of care and precision as alcoholic cocktails to cater to a wider range of customers.
Industry Implications
1. Hospitality - Carbonated cocktail bars could disrupt the hospitality industry by providing new and unique drink options to customers.
2. Beverage - Carbonated cocktail bars could disrupt the beverage industry by creating a new category of carbonated mixed drinks.
3. Consumer Electronics - Partnerships between mixologists and companies like SodaStream present new opportunities for consumer electronics companies to expand their product lines into the beverage industry.
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