Brands market customizable products to students leaving home
Implications - Many members of Generation Z are entering post-secondary education, introducing a new phase in their lives of more independence and opportunities for self expression. The latter is of special importance to members of the digital generation. For them, digital manifestations of the self are second nature, and so opportunities to physically express oneself in an area as socially driven as a campus are expected and appreciated.
Workshop Question - How are you preparing for the next phase of your consumer's life and their evolving priorities?
Trend Themes
1. Personalization - Customizable products and services, such as DIY bags or monogrammed stationery stickers, cater to the desire of Generation Z for self-expression and individuality.
2. Personal Assistance - Services that offer personal assistance, such as Dormify's personal shopping assistants, simplify the shopping experience and foster personal connections with their customers.
3. Keepsake Products - Products that offer a physical representation of memories or experiences, such as Followbands, tap into the nostalgia of consumers and help them remember important places in their lives.
Industry Implications
1. E-commerce - Companies that cater to Generation Z's desire for personalization and convenience, such as DIY bag designers or online stationery sticker providers, can disrupt the e-commerce industry with their unique offerings.
2. Retail - Retailers that offer a personalized experience, such as Dormify's personal shopping assistants or in-store customization options for products, can disrupt the retail industry by fostering more personal connections with customers.
3. Memory Products - Companies that offer products designed to capture memories or experiences, such as Followbands or other customized jewelry or keepsakes, can disrupt the memory products industry by providing consumers with a physical representation of important moments in their lives.
4 Featured, 36 Examples:
118,298 Total Clicks
Date Range:
Aug 15 — Dec 16
Trending:
Mild
Consumer Insight Topics:
