Brands find a new consumer demographic in the video game community
Implications - Seeking a new audience, brands are sponsoring events and launches within the video game industry. This signifies a rising interest in Gen Z and Millennials as these groups gain an increase in spending power. Coinciding with the surge of public gaming functions, as well as the growth of the gamer community by way of phenomena like Pokemon Go, this shift shows the power in fast adaptability to consumer growth.
Workshop Question - How can your brand adapt to fast-changing consumer habits and preferences?
Trend Themes
1. Brand Sponsorship in Esports - Major brands are starting to sponsor eSports events, tournaments and gamers to reach younger audiences.
2. Interactive Marketing Campaigns with Gaming - Brands like Bud Light are creating interactive marketing campaigns to connect with eSports fans and followers.
3. Esports Brand Partnerships - Companies like Gillette and BMW are partnering with eSports athletes or events to reach Millennial audiences and expand their brand reach.
Industry Implications
1. Consumer Goods - Opportunities for consumer goods companies to expand their reach by partnering with eSports events, gamers and athletes.
2. Gaming - Gaming industry companies can benefit from the growth of eSports by hosting tournaments, partnering with brands and creating interactive experiences.
3. Sports Marketing - Sports marketing companies can find opportunities to work with eSports events, athletes, and gamers to reach a younger audience.
5 Featured, 35 Examples:
74,202 Total Clicks
Date Range:
Aug 16 — Sep 17
Trending:
Mild
Consumer Insight Topics:
