Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,969 inspiring examples.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,969 cutting edge ideas.

Sponsorship Gaming

Brands find a new consumer demographic in the video game community

Implications - Seeking a new audience, brands are sponsoring events and launches within the video game industry. This signifies a rising interest in Gen Z and Millennials as these groups gain an increase in spending power. Coinciding with the surge of public gaming functions, as well as the growth of the gamer community by way of phenomena like Pokemon Go, this shift shows the power in fast adaptability to consumer growth.
Workshop Question - How can your brand adapt to fast-changing consumer habits and preferences?
Trend Themes
1. Brand Sponsorship in Esports - Major brands are starting to sponsor eSports events, tournaments and gamers to reach younger audiences.
2. Interactive Marketing Campaigns with Gaming - Brands like Bud Light are creating interactive marketing campaigns to connect with eSports fans and followers.
3. Esports Brand Partnerships - Companies like Gillette and BMW are partnering with eSports athletes or events to reach Millennial audiences and expand their brand reach.
Industry Implications
1. Consumer Goods - Opportunities for consumer goods companies to expand their reach by partnering with eSports events, gamers and athletes.
2. Gaming - Gaming industry companies can benefit from the growth of eSports by hosting tournaments, partnering with brands and creating interactive experiences.
3. Sports Marketing - Sports marketing companies can find opportunities to work with eSports events, athletes, and gamers to reach a younger audience.
3.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 35 Examples:
73,678 Total Clicks
Date Range:
Aug 16 — Sep 17
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Pizza Chain Gaming Sponsorships
Pizza Chain Gaming Sponsorships
Pizza Hut is a Large Donor for Many eSports-Related Events
Pizza Hut has established itself as a supporter of eSports communities with its gaming sponsorships for various events and leagues. Most notably, the pizza conglomerate sponsors ‘RTX’&#... MORE
Auto Brand eSports Partnerships
Auto Brand eSports Partnerships
The New League of Legends BMW Partnership Targets Millennials
League of Legends creators Riot Games recently announced an exciting partnership with German auto maker BMW—the newest, official partner of the company’s European championship series... MORE
play_circle_filledeSports Beer Sponsorships
eSports Beer Sponsorships
Bud Light Beer is Sponsoring Gamers Through Its New Interactive Program
In order to increase its appeal among sports fans, as well as show its likeness to them, Bud Light beer is set to feature a program that aids in finding professional eSports athletes to sponsor.... MORE
Energy Drink eSports Labs
Energy Drink eSports Labs
Red Bull Created a Lab to Help Professionals Improve Their Gaming Skills
Red Bull has been a long-time sponsor of professional video game players, which makes its latest eSports lab that’s aimed at improving gaming skills a helpful tactic for the energy drink brand.... MORE
play_circle_filledeSports Grooming Partnerships
eSports Grooming Partnerships
Gillette Collaborated with an eSports Ambassador for 'Within Reach'
For its Within Reach campaign, Gillette brought on eSports athlete and former IEM Katowice World Championship MVP Enrique “xPeke” Cedeño as its eSports ambassador. For the campaign,... MORE

Related Examples

Franchised eSports Bars
Franchised eSports Bars
The New Meltdown City Clash Tournament Brings eSports to Montreal
Competitive Gaming University Courses
Competitive Gaming University Courses
Staffordshire University Offers a Course on eSporting Events
Business-Minded eSports Expos
Business-Minded eSports Expos
Esports BAR Brings Together Leading Companies in the World of Gaming
Team-Building eSports Platforms
Team-Building eSports Platforms
The HypSports App Helps Gamers Build a Team and Play New Events
eSports Management Systems
eSports Management Systems
ReadyUp is Debuting a New Platform That Help Manage eSports Teams
Branded Professional Gamer Peripherals
Branded Professional Gamer Peripherals
Steelseries' EG Signature Line was Developed for Pros
eSports Gaming Stadiums
eSports Gaming Stadiums
The MGM Grand Garden Arena is a Large-Scale eSports Venue
Online Gamer Event Platforms
Online Gamer Event Platforms
'Victus.gg' Acts as an Event Discovery and Management Platform
eSports Restaurant Cafes
eSports Restaurant Cafes
'Storia' by Square Enix is a Destination for Viewing Video Game Contests
Massive E-Sports Bars
Massive E-Sports Bars
'Raiders E-Sports Centre' Has Over 30 HD TVs and 7,000 Square Feet of Space
Underwear Gaming Sponsorships
Underwear Gaming Sponsorships
MeUndies is Sponsoring the 'Immortals' League Of Legends Team
Space-Expanding VR Structures
Space-Expanding VR Structures
'Unlimited Corridor' Creates the Illusion of Walking Long Distances
Co-Owned Esports Leagues
Co-Owned Esports Leagues
Amazon's New Sports Gaming League Allows Competitors to Govern
Integrated Gaming Tournament Systems
Integrated Gaming Tournament Systems
ESL and Microsoft Have Collaborated For Xbox Live
Amateur Gaming Competitions
Amateur Gaming Competitions
Mtn Dew Reveals a Competition That Turns Amateurs into Professionals
Soda Brand Gaming Competitions
Soda Brand Gaming Competitions
Coca Cola Hosted a Seven Hour Gaming Event at Its Headquarters
play_circle_filledVideo Streaming VR Promotions
Video Streaming VR Promotions
This Netflix Clip Introduces People to the 'Stranger Things' Series
Co-Branded Hypercars
Co-Branded Hypercars
Aston Martin and Red Bull are Making the World's Fastest Production Vehicle
Stunt Plane Campaigns
Stunt Plane Campaigns
The Red Bull Air Race Series Shows Just How Edgy Energy Drinks Can Be
play_circle_filledFun-Encouraging Beer Ads
Fun-Encouraging Beer Ads
The El Bud Light Party 'Estamos Unidos' Super Bowl Spot is Lighthearted
play_circle_filledRace Car Rugby Ads
Race Car Rugby Ads
Red Bull and Ricciardo Teamed Up to Take on Bath Rugby Club in ‘F1 Scrum’
Subtle Luxury Energy Drinks
Subtle Luxury Energy Drinks
The 'Moto' Premium Energy Drink Focuses on Luxury Lifestyles
play_circle_filledPolitical Beer Ads
Political Beer Ads
Seth Rogen and Amy Schumer Star in the Bud Light Super Bowl Commercial
Psychedelic Culture Exhibits
Psychedelic Culture Exhibits
'Spaced Out' Pays Tribute to Psychedelic Art with a Vibrant Interior
Adventure Travel Brand Challenges
Adventure Travel Brand Challenges
This Red Bull Challenge Will Have Teams Barter with Cans
Interactive Beer Fridges
Interactive Beer Fridges
Bud Light's Digital Fridge Displays Reveal Branded Content
Everest-Inspired Energy Drinks
Everest-Inspired Energy Drinks
This All-Natural Energy Drink is Inspired by Nepalese Sherpas
Disney 3D-Printed Connectors
Disney 3D-Printed Connectors
'AutoConnect' is a 3D-Printing Platform to Build Connectors for Items
App-Connected Beer Fridges
App-Connected Beer Fridges
The 'Bud-E Fridge' Alerts You When Your Beer is Cold and Ready to Serve
Football-Branded Beer Cans
Football-Branded Beer Cans
These Bud Light Beer Cans Promote the NFL with Team-Specific Logos
Branded Yoga Events
Branded Yoga Events
Bud Light Hosted a Celebrity Yoga Class with Drew and Nick of 98 Degrees
Effortless Beer-Ordering Apps
Effortless Beer-Ordering Apps
The Bud Light Button App Helps to Order Beer in Just One Click
Live Gaming Stunts
Live Gaming Stunts
Bud Light Challenged a Fan to a Real Life Pac-Man Game
Branded Town Advertising
Branded Town Advertising
The Mysterious Bud Light Town Whatever, USA is For Adventurous People
Superhero-Fuelling Energy Drinks
Superhero-Fuelling Energy Drinks
Art Director Deigo Fonseca Created Red Bull Superhero Drinks