Consumers get more control over their mobile connection
Implications - For many consumers -- particularly Hispanic consumers in North America -- the cellular device is the main source of Internet access. Maximizing on this, network providers and device manufacturers are giving consumers more control over their connectivity. This speaks to the need for customization and the necessity of integrating consumer behavior into even the most technical of products.
Workshop Question - What is consumer behavior within your industry indicating about how your offerings are utilized? Can you streamline that?
Trend Themes
1. Wifi-first Smartphones - This trend is disrupting the traditional mobile network plan by introducing Wi-Fi first smartphones with freedom to easily switch between Wi-Fi & mobile network.
2. Signal-improving Phone Cases - This trend is disrupting the traditional phone cases by introducing cases that not only offers extra battery but also improves the signal and durability of the phone.
3. Custom Data Plans - This trend allows consumers to personalize their own phone plans which can make a significant impact on how the traditionally-priced plans are structured.
Industry Implications
1. Wireless Services Providers - Introducing Wi-Fi-first smartphones and mobile LTE hotspots can benefit wireless services providers such as Verizon, AT&T, and T-Mobile alike for better connectivity and custom data plans.
2. Mobile Network Manufacturers - Signal-improving phone cases offer opportunities for companies like Apple and Samsung to improve user experiences and increase phone durability.
3. Consumer Electronics Accessories - Custom data plans and signal-improving phone cases are significant innovations for accessories manufacturers like Mophie, OtterBox and Belkin can take advantage of to gain a competitive edge.
4 Featured, 36 Examples:
96,416 Total Clicks
Date Range:
Nov 15 — Aug 16
Trending:
Average
Consumer Insight Topics:
