Brands spread their reach through innovation inspired by Pokémon Go
Implications - The continued widespread obsession with Pokémon Go has seen increasing applications for businesses seeking relevant ways to engage new consumers and increase social traction, making the gamified app an ideal co-branding platform to diversify innovation based on a concept that is instantly recognizable to consumers around the world. The pervasive reach of the AR anime app annotates a shift in the physical digital divide towards a more streamlined convergence of technology with everyday life, creating an increasingly integrated reality that brands must learn to navigate.
Workshop Question - What pop culture icon or reference would your consumer most strongly identify with?
Trend Themes
1. Gamification - Using gamification to increase engagement and social traction for brands by leveraging popular digital games like Pokémon Go.
2. Anime-inspired Fitness - Combining anime and fitness to create a new category of interactive events and fitness apps that make exercising more engaging.
3. Anime-inspired Products - Using anime characters to create trendy, customized products like sneakers that appeal to fans of both anime and a specific product category.
Industry Implications
1. Digital Marketing - Gamification offers opportunities to brands to engage potential customers lured by games like Pokemon Go.
2. Fitness - Anime-inspired fitness activities can drive more public engagement and fitness app usage by bringing more fun to the fitness world.
3. Fashion and Apparel - Anime-inspired fashion products such as sneakers or other personalized items can appeal to anime lovers and sneaker fans.
6 Featured, 50 Examples:
121,579 Total Clicks
Date Range:
Jul 16 — Aug 16
Trending:
Warm
Consumer Insight Topics:
