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Gamified Proliferation

Brands spread their reach through innovation inspired by Pokémon Go

Implications - The continued widespread obsession with Pokémon Go has seen increasing applications for businesses seeking relevant ways to engage new consumers and increase social traction, making the gamified app an ideal co-branding platform to diversify innovation based on a concept that is instantly recognizable to consumers around the world. The pervasive reach of the AR anime app annotates a shift in the physical digital divide towards a more streamlined convergence of technology with everyday life, creating an increasingly integrated reality that brands must learn to navigate.
Workshop Question - What pop culture icon or reference would your consumer most strongly identify with?
Trend Themes
1. Gamification - Using gamification to increase engagement and social traction for brands by leveraging popular digital games like Pokémon Go.
2. Anime-inspired Fitness - Combining anime and fitness to create a new category of interactive events and fitness apps that make exercising more engaging.
3. Anime-inspired Products - Using anime characters to create trendy, customized products like sneakers that appeal to fans of both anime and a specific product category.
Industry Implications
1. Digital Marketing - Gamification offers opportunities to brands to engage potential customers lured by games like Pokemon Go.
2. Fitness - Anime-inspired fitness activities can drive more public engagement and fitness app usage by bringing more fun to the fitness world.
3. Fashion and Apparel - Anime-inspired fashion products such as sneakers or other personalized items can appeal to anime lovers and sneaker fans.
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 50 Examples:
120,812 Total Clicks
Date Range:
Jul 16 — Aug 16
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Rejuvenating Gamer Care Packages
Rejuvenating Gamer Care Packages
The PokéMAN Care Package Helps Gamers Look and Feel Refreshed
The Washington-based company Grooming Lounge recently rolled out the PokéMAN Care Package as a way for avid gamers to combat the effects of extended game play. With Pokémon Go quickly becoming the... MORE
Anime-Inspired Sneakers
Anime-Inspired Sneakers
'PokéID' Pairs Pokémon Characters with Personalized NIKEiD Shoes
Pokémon fans who also consider themselves to be sneaker aficionados would love the anime-inspired sneakers featured on ‘PokéID.’ The crowdsourced PokéID concept was developed by two... MORE
Anime Gaming Taxis
Anime Gaming Taxis
Pokemon GO Players Can Hitch a Ride to Catch Pokemon
Pokemon GO players can up the ante by getting a personal driver to help them capture Pokemon. Pokemon GO frenzy is spreading around the globe so it only makes sense that companies and entrepreneurs... MORE
Anime-Themed Fitness Apps
Anime-Themed Fitness Apps
The PokeFit App is the Supplementary Fitness App for Pokemon Go Users
For Pokemon Go players the PokeFit app can help users keep track of their daily fitness while playing the game. The PokeFit app is a supplementary platform that adds a fitness dashboard to the... MORE
Gamified Anime Marathons
Gamified Anime Marathons
Runners Can Play 'Pokémon Go' at Virgin Active's 'Pokérun'
Pokérun is Virgin Active’s newest 5K and it’s all based on the augmented reality game that’s taken the world by storm, Pokémon GO. The novel idea will launch in London, England.... MORE
play_circle_filledMaternal Gamer Vlogs
Maternal Gamer Vlogs
This Vlogging Site Carried Out a Study About Pokemon-Induced Labor
Featuring thousands of parenting-related videos, ‘Channel Mum’ is a vlogging site that offers advice, comfort and “life hacks” for mothers—and its interesting survey... MORE

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Adorable Anime Bookmarks
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Pokemon Characters Dive into Books with the 'GO bookmarks' Series
Anime Monster Emoticons
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Responsive AR Environments
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Anime Game Food Partnerships
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Game-Inspired Footwear
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Viral Game College Courses
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Game-Continuing Wearables
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This Official Pokemon Go Wristband Allows Wearers to Play On the Go
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Productive Parenting Apps
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play_circle_filledRealistic Parenting Campaigns
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3D-Printed Gaming Cases
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play_circle_filledPersonalized Fatherhood Campaigns
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Video Game Dating Apps
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Anime Character Fragrances
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Anime Character Dance Parties
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Locating Anime Monster Maps
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The Poke Radar Shows Pokemon Go Players Where the Best are Hidden
Anime Gaming Battery Cases
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Anime-Inspired Dog Walks
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The 'Pokedrone' Goes Where Pokemon Go Users Can't to Catch Pokemon
Game-Inspired Anime Films
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The Pokémon Go Popularity Might Lead to a New Film for the Franchise
play_circle_filledMillennial Parenting Shows
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Adult Anime Apps
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Sport-Centric Music Festivals
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Premium Rideshare Loyalty Promotions
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Anime Character Lingerie
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The New Pokémon Lingerie Line Celebrates the Brand's 20th Anniversary
Philanthropic Disco Runs
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Creativity-Promoting Playgrounds
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play_circle_filledThe Power of Listening
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Celeste Headlee’s Talk on Conversation Explains Vital Communication Skills
Video Game Anniversary Stunts
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An Army of Pikachus Took Over NYC for the Pokemon 20th Anniversary
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The Pokémon Adventure Interactive Game Has Players Throwing Pokéballs
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Milestone Basketball Sneakers
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These Nike ID Celebrate LeBron James Scoring 25,000 Game Points
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play_circle_filledEquality-Focused Soup Ads
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This #RealRealLife Ad Promotes Campbell's Gay Parents & Star Wars
3D-Printed Sneakers
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Nike's COO Eric Sprunk Envisions a Tech-Heavy DIY Future
play_circle_filledAugmentation Anime Apps
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The Pokemon Go Lets Users Battle & Play On the Go Via Mobile Devices
Problematic Parenting Photos
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The 'Average Parent Problems' Instagram Celebrates Parenting Fails
Hyper-Protective Parenting Shows
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'World's Worst Mom' Features Extreme Helicopter Parenting
Sporty Slime Events
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Monster Mashed Fantasy Banners
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Pokemon Mashed with Game of Thrones Banners is Amazing
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