Merchandising schemes borrow themes from contemporary art
Implications - As retail concepts move to become more experience-based, dynamic in-store installations that appear more like installation art have begun to emerge. This shift can be seen as a response to the consumer desire for multi-sensory experiences while also speaking to the increasingly common view of luxury fashion as being closely linked to art.
Workshop Question - How memorable is your consumers' experience with your brand? What could you borrow from installation art to improve that experience?
Trend Themes
1. Retail Installation as Contemporary Art - The creation of vibrant, dynamic and sophisticated retail installations transform the store into an art gallery-like experience.
2. In-store Boutiques and Pop-up Displays - Capitalizing on customer experience, pop-up displays and in-store boutiques have the potential to surprise and delight consumers and keep them engaged longer with a brand.
3. Shoppable Couture Installations - Merchandise is integrated into art installations and exhibition spaces, transforming the retail experience.
Industry Implications
1. Experiential Retail and Luxury Goods - The Experiential Retail Industry and Luxury Goods Industry are impacted by the emergence of sophisticated retail installations that borrow themes from contemporary art.
2. Retail Design and In-store Marketing - Retail Design and In-store Marketing are directly affected by the trends of having in-store boutiques and pop-up displays as well as the creation of creative retail installations as contemporary art.
3. Fashion Industry and Art Industry - The consumer desire for multi-sensory experiences through creative retail installations that borrow themes from contemporary art, create an intersection between the Fashion and Art Industries.
