Consumers are tempted with ultra-luxurious customization services
Implications - Ultra-luxurious bespoke services seek to tempt the luxury consumer in search of hyper-customized services. In what can be seen as an extension of exclusivity marketing and hyper-personalization, bespoke accessories offer an intimate curation process for consumers left dissatisfied by traditional luxury offerings.
Workshop Question - How does curation and personalization fit in with your most luxurious products?
Trend Themes
1. Hyper-customization - Bespoke accessories offer an intimate curation process for consumers left dissatisfied by traditional luxury offerings; companies are offering products that can be uniquely tailored.
2. Data-driven Personalization - Platforms like Casamatic invite subscribers to fill out a personalized profile that documents a handful of desires specific to their lifestyle, matching people with their dream home.
3. Custom Product Marketplaces - 'Zeewatches' allows consumers to create their very own custom watches via the intuitive design platform provided by the brand; from here, the watches will be produced for consumers to keep for themselves, or even sold, if desired.
Industry Implications
1. Luxury Fashion & Accessories - Trend creates an opportunity for luxury fashion companies to cater to those looking for personalised products.
2. Real Estate - The hyper-customized approach and data-driven findings by Casamatic appeals to experience-seeking consumers, offers a disruptive innovation opportunity for real estate companies to offer personalised experiences.
3. E-commerce Marketplaces - 'Zeewatches' offers a new way of customising production and supply-chain logistics, which could inspire innovation in creating customised products with less waste and mass production.
6 Featured, 52 Examples:
295,425 Total Clicks
Date Range:
Mar 14 — Feb 16
Trending:
Warm
Consumer Insight Topics:
