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Fairy Tale Forest Editorials

Clean the Sky - Positive Eco Trends & Breakthroughs

Vogue Japan Creates a Dark and Fantastical World for Fall

— September 2, 2014 — Fashion
As though straight out of a Brothers Grimm story, which are filled with its fair share of fairy tale forests, the latest editorial out of Vogue Japan is dark, mysterious and gorgeously feminine. The fashion itself looks as though it belongs in another world. Perhaps it will inspire a few episodes of 'Once Upon a Time.'

The fairy tale forest editorial was shot by photographer Emma Summerton. Titled 'Into the Woods,' it stars an impressive cast including Bruna Rosa, Dasha Gold, Katryn Kruger, Pauline Hoarau, Sophie Touchet, Veroniek Gielkens and Zlata Mangafic. They were styled by Giovanna Battaglia, who pulled dramatic pieces fit for nymphs from such labels as Thom Browne, Marc Jacobs and Alexander McQueen. Makeup artist Marla Belt and hair stylist Rutger perfected the looks.
Trend Themes
1. Dark Fairy Tale Fashion - There is an opportunity for fashion houses to explore and cater for the dark, mysterious and feminine fashion market inspired by fairy tale forests.
2. Fantasy Photography - Photographers can explore and create more imagery from fairy tale stories, which evoke mystery and fantasy.
3. Mythical Makeup - Makeup artists can create and popularize a new makeup trend that centers around mythical creatures, inspired by the fairytale forest thematic.
Industry Implications
1. Fashion - Fashion designers can draw inspiration from the dark, mysterious and feminine fashion market inspired by fairy tale forests, and create clothing that fits this aesthetic.
2. Photography - Photographers can produce more images from the fairytale forest thematic which evokes mystery and fantasy.
3. Makeup - Makeup companies can capitalize on a new makeup trend inspired by the mythical creatures present in fairy tale forests.
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