This Target Retail Display by PERCH Features Interactive Elements
Jana Pijak — April 24, 2015 — Business
References: vimeo
This Target retail display is designed by PERCH Interactive and tells a story with the help of modern technology. Designed this past holiday season, the digital display lets shop visitors interact with a virtual store shelf that offers product info and gift ideas that will warm the heart of loved ones.
This Target retail display is compact, featuring a small storage shelf that is accented with the retailer's home decor products and a virtual screen that sits behind them. The digital display is accented with a brand message that reads 'A little something to warm them up and make them smile' and features Target's candle, potpourri and decorative home accessory products.
This retail display includes products from Target's Nate Berkus and Threshold collections and leaves a lasting impression on consumers with its experiential design.
This Target retail display is compact, featuring a small storage shelf that is accented with the retailer's home decor products and a virtual screen that sits behind them. The digital display is accented with a brand message that reads 'A little something to warm them up and make them smile' and features Target's candle, potpourri and decorative home accessory products.
This retail display includes products from Target's Nate Berkus and Threshold collections and leaves a lasting impression on consumers with its experiential design.
Trend Themes
1. Interactive Branding - Opportunity for retailers to use interactive technology in displays to engage customers and enhance brand experience.
2. Digitized Shopping - Potential to incorporate digital elements into physical retail spaces, providing customers with interactive and personalized shopping experiences.
3. Experiential Design - Growing trend of creating immersive and memorable experiences through innovative retail displays and visual storytelling.
Industry Implications
1. Retail - Retailers can leverage interactive displays to attract and engage customers, ultimately driving sales and enhancing brand loyalty.
2. Technology - Opportunity for technology companies to develop and provide interactive solutions for retail displays, leveraging advancements in augmented reality and touchscreen technology.
3. Home Decor - Home decor brands can explore the integration of digital elements into their physical products and displays, creating unique and immersive shopping experiences.
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