Lipton Fresh Brew Ice Teas Mix Up the Summer Drink Lineup
Vivian Lau — June 1, 2012 — Marketing
Ladies love their cocktails, but they also love a wide assortment of teas—Lipton Fresh Brewed Teas brings the best of both worlds together by introducing the concept of teas that are mixed and garnished with other flavors in similar fashion to an alcohol-mixed drink.
Calling all tea-lovers! Wondering how you can enjoy your drinks in new ways, without just trying a different type of tea? Working with professional mixologist Natalie Bovis, Lipton brings you videos that teach you how to create your very (berry) own concoctions with different syrups and finishing fruits, like the featured Bangkok Paradise and Wild Berry cocktails. Riding on the wave of YouTube tutorial popularity, these short one-minute clips tell you what food the teas go well with as well.
Clearly super simple to make, Lipton’s iced teas are about to turn tea-drinking culture on its edge.
Calling all tea-lovers! Wondering how you can enjoy your drinks in new ways, without just trying a different type of tea? Working with professional mixologist Natalie Bovis, Lipton brings you videos that teach you how to create your very (berry) own concoctions with different syrups and finishing fruits, like the featured Bangkok Paradise and Wild Berry cocktails. Riding on the wave of YouTube tutorial popularity, these short one-minute clips tell you what food the teas go well with as well.
Clearly super simple to make, Lipton’s iced teas are about to turn tea-drinking culture on its edge.
Trend Themes
1. Tea and Cocktail Fusion - Mixing teas and cocktails together to create innovative and refreshing beverages.
2. Creative Tea Mixology - Exploring unique combinations of syrups, fruits, and teas to enhance flavors and create exciting new drinks.
3. Tutorial Videos for Tea Cocktails - The rise of tutorial videos on platforms like YouTube, providing step-by-step instructions on how to make creative tea cocktails.
Industry Implications
1. Beverage Industry - Opportunity for tea and alcohol companies to collaborate and develop new tea cocktail products.
2. Hospitality Industry - Hotels, bars, and restaurants can capitalize on the trend by offering unique tea cocktail experiences to their customers.
3. Online Tutorial Industry - Creators and influencers can produce content focusing on tea cocktail recipes and techniques to cater to the growing demand for mixed tea beverages.
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