Bank of America's Money-Saving Videos Feature Tips to Cut Spending
Jana Pijak — September 24, 2015 — Business
References: youtube
Recognizing that life can get expensive, Bank of America aims to help Americans manage and save their money with an interactive web series that is animated and easy to understand. Featured on the bank's YouTube channel, the company's 'Easy Ways to Save on Everyday Expenses' video is part of an animated series that shows Americans easy ways to cut daily costs.
While this educational clip doesn't focus on splurge spending, like money allocated for lavish purchases, entertainment or vacations, it zones in on everyday expenses like rent, groceries or the upkeep of one's vehicle.
Educating viewers about hidden interest costs and other fees they may not know they are paying, the video makes bankers more financially responsible and offers up tips on how to cut daily costs in a way that is both realistic and effective.
While this educational clip doesn't focus on splurge spending, like money allocated for lavish purchases, entertainment or vacations, it zones in on everyday expenses like rent, groceries or the upkeep of one's vehicle.
Educating viewers about hidden interest costs and other fees they may not know they are paying, the video makes bankers more financially responsible and offers up tips on how to cut daily costs in a way that is both realistic and effective.
Trend Themes
1. Animated Financial Education - Using animation to make financial education accessible and engaging for viewers.
2. Everyday Expense Management - Offering tips and tools for managing daily expenses effectively.
3. Hidden Fees Awareness - Providing education and resources to help consumers avoid hidden fees and charges.
Industry Implications
1. Banking - Innovating financial education for customers through animation and digital media.
2. Personal Finance Management - Developing and marketing tools and platforms for personal finance management.
3. Online Education - Creating engaging and accessible online education content for various subjects, including finance and money management.
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