'Millennial Moms' Offers Tips on How to Overcome Parenting Challenges
Riley von Niessen — July 12, 2016 — Marketing
References: youtube
'Millennial Moms' is the title of a YouTube series that shares new videos every Monday to Saturday in order to make life a little easier for new parents.
The YouTube channel includes advice and opinions from a number of different women of different backgrounds, with each of the millennial moms offering viewers their own tips and hacks. A parent of five young children named Jordan explains how she managed to efficiently potty train her children and get laundry done -- whereas other videos offer hairstyle tips for children with curly hair, DIY interior design, simple recipes, ideas for family activities and much more.
By using social media as a platform, Millennial Moms brings parents together globally and allows them to share their experiences in a way that's easily accessible and appeals to the generation it's targeted to.
The YouTube channel includes advice and opinions from a number of different women of different backgrounds, with each of the millennial moms offering viewers their own tips and hacks. A parent of five young children named Jordan explains how she managed to efficiently potty train her children and get laundry done -- whereas other videos offer hairstyle tips for children with curly hair, DIY interior design, simple recipes, ideas for family activities and much more.
By using social media as a platform, Millennial Moms brings parents together globally and allows them to share their experiences in a way that's easily accessible and appeals to the generation it's targeted to.
Trend Themes
1. Millennial Parenting Tips - Millennial Moms YouTube series offers a platform for young parents to share their tips and hacks to make parenting a little easier
2. Social Media Parenting Communities - Millennial Moms utilizes the impact of social media to create a global community of parents sharing experiences and advice
3. DIY Family Activities - Millennial Moms provides creative ideas for DIY family activities appealing to the millennial generation
Industry Implications
1. Parenting & Family Services - Companies offering parenting services, such as daycare, can utilize the millennial mom’s YouTube series to promote their services as well as participate in the growing social media parenting communities
2. Social Media Platforms - Social media platforms can take advantage of this growing trend by tailoring their ads to parenting products and family services targeting millennial parents
3. Diy/arts & Crafts Industry - The DIY/Arts & Crafts Industry can offer their services to help create the creative projects offered by Millennial Moms and can also promote their services through this YouTube channel
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