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Plus-Size Positivism

Consumers search for unique ways to feel good about their bodies

Implications - Body acceptance still has a long way to go before it will reach the mainstream, but that hasn't discouraged plus-size consumers from searching for new ways to feel good about themselves. Whether it's enjoying user-generated content on the Internet or supporting body positive brands, consumers are taking a more positive, pleasure-based approach to self-acceptance.
Workshop Question - How is your brand responding to the consumer demand for more accurate representation across the board?
Trend Themes
1. Body Positivity - Consumers are taking a more positive, pleasure-based approach to self-acceptance that promotes body positivity.
2. Diverse Body Types in the Fashion Industry - Brands and campaigns are prioritizing the fair representation of all body types in the fashion and apparel industry, promoting inclusivity and diversity.
3. Eliminating Clothing Sizes and Imagery Standards - Companies are eliminating clothing sizes and body measurements to encourage women to look beyond the number on the inside of a label, and focusing more on the beauty and personality of individuals themselves.
Industry Implications
1. Fashion and Apparel - With brands promoting diverse and body positive imagery, the fashion and apparel industry is showing signs of greater acceptance towards all self-perceptions and body types.
2. Advertising and Marketing - Marketing companies are increasingly using body positivity imagery and messaging to encourage all individuals to embrace their unique beauty and personal worth.
3. Technology and Innovation - Companies use interactive technology and AI systems to create helpful and personalized experiences for consumers in the fashion and apparel industry.
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 68 Examples:
1,534,018 Total Clicks
Date Range:
Jul 14 — Feb 16

Featured Examples

Obese Celebrity Makeovers
Obese Celebrity Makeovers
A Spanish Artist Photoshops Celebs to Encourage Diverse Body Acceptance
These obese celebrity portraits give stars like Jennifer Lawrence, Katy Perry and Emma Watson a plus-sized makeover. The photographs transform the otherwise svelte stars into women who are a lot... MORE
Diverse Swimsuit Campaigns
Diverse Swimsuit Campaigns
The #SwimSexy Campaign Features Three Unconventional Models
The new #SwimSexy campaign by ‘swimsuitsforall’ is making headlines for using three unconventional models to show off its latest products. While many brands have made an effort to... MORE
Body Positive Campaigns
Body Positive Campaigns
Modeled by Employees, ModCloth's Swimsuits Promote a Positive Body Image
There are many brands in the fashion industry that shy away from promoting a positive body image for women, but ModCloth is definitely not one of them. In place of models, ModCloth has previously... MORE
Empowering Feminism Posters
Empowering Feminism Posters
This Body Positive Illustration Series Inspires Women to Be Themselves
It’s great to see women put their skill to good use and inspire other women to love themselves and their figures no matter what as this body positive illustration series shows. Created by... MORE
Body Positive Athletic Wear
Body Positive Athletic Wear
The Apparel Company 'Manifesta' Has Done Away with Clothing Sizes
In order to help women realize that they are more than just a number, ‘Manifesta’ has completely done away with clothing sizes and body measurements. Rachel Blumenfeld started the... MORE
Complimentary Dressing Rooms
Complimentary Dressing Rooms
'Yours Clothing' Features Interactive Change Rooms
Plus-size retailer ‘Yours Clothing’ has found a way to make your dressing room experience a little more enjoyable. I can’t imagine anyone actually enjoys fitting rooms, or, as I... MORE
play_circle_filledPositive Pop Song Remakes
Positive Pop Song Remakes
This Body Positive Flawless Video Encourages Fat Acceptance
Plus-size blogger and Beyonce super-fan GabiFresh found herself so inspired by the pop diva’s lyrics, she created a body positive Flawless video. Fresh first fell in love with ‘Flawless’... MORE
play_circle_filledBody Positive Apparel Campaigns
Body Positive Apparel Campaigns
JCPenney is Inclusive to Plus-Size in Its New Marketing Endeavors
JCPenny is proving that plus-size women don’t have anything to be ashamed of with a new body-loving advertising campaign called ‘Here I Am.’ A video produced by the company... MORE

Related Examples

Senior Lingerie Photoshoots
Senior Lingerie Photoshoots
The SLiNK Passion Issue Stars 56-Year-Old Model Nicola Griffin
Plus-Size Male Model Departments
Plus-Size Male Model Departments
This Modeling Agency Launched a Plus-Size Male Modeling Division
Body Positive Magazine Covers
Body Positive Magazine Covers
'The Body Brigade' Issue of Ebony Magazine Touches on Body Image
Body Positive Bikini Campaigns
Body Positive Bikini Campaigns
The '#nofomo' Campaign Encourages Women to Embrace Their Body
play_circle_filledCelebratory Lingerie Ads
Celebratory Lingerie Ads
The 'Celebrate You' Campaign Encourages Consumers to Love Themselves
Empowering Lingerie Campaigns
Empowering Lingerie Campaigns
This Photoshoot Features Legless Model Kanya Sesser
Body Positive Media Campaigns
Body Positive Media Campaigns
This Campaign Aims to Challenge Conventional Beauty Standards
Trans-Inclusive Lingerie Lines
Trans-Inclusive Lingerie Lines
This Lookbook Includes Transgender Models & Non-Binary Individuals
Comprehensive Body Positive Campaigns
Comprehensive Body Positive Campaigns
This Social Media Campaign Focuses on More Than Appearance
Inclusive Lingerie Campaigns
Inclusive Lingerie Campaigns
The '#IAmNeonMoon' Campaign Aims to Combat Transphobia & Body Shaming
play_circle_filledBody Positive Underwear Ads
Body Positive Underwear Ads
This Ad Features Men of Many Different Body Types
Body Positive Celebrity Fashions
Body Positive Celebrity Fashions
This Collection is Designed by Inspirational Model Tess Holliday
Size-Inclusive Eveningwear
Size-Inclusive Eveningwear
This Company Makes Glamourous Clothing for Women of All Sizes
Body Positive Athlete Covers
Body Positive Athlete Covers
This Edition of ESPN Magazine's Body Issue Features Amanda Bingson
Flirty Curvaceous Fashion
Flirty Curvaceous Fashion
Body-Positive Rue 107 Carries Stylish Plus Size Fashion for Women
Versatile Plus Size Activewear
Versatile Plus Size Activewear
Lane Bryant Livi Active Features Casual and Performance Pieces
Curvy Swimwear Collections
Curvy Swimwear Collections
This Fun Swim Suit Line Consists of Bikinis for Curves and Busty Women
Sultry Plus-Size Campaigns
Sultry Plus-Size Campaigns
The #ImNoAngel Lingerie Ads Assert That Full Figures are Seductive
Body Confidence Social Campaigns
Body Confidence Social Campaigns
Drop The Plus Asks the Fashion Industry to Stop Saying Plus Size
Full-Figured Swimsuit Ads
Full-Figured Swimsuit Ads
Ashley Graham is the First Plus-Sized Model in Sports Illustrated
play_circle_filledTruthful Body Image Videos
Truthful Body Image Videos
This Video Asks What If We Were Honest About Women's Bodies
play_circle_filledThought-Provoking Insecurity Videos
Thought-Provoking Insecurity Videos
The Jubilee Project Asks People About What They Want to Change
Despairing Body Image Illustrations
Despairing Body Image Illustrations
Ashley Oubré Drew a Series of People Facing Body Image Issues
Encouraging Compliment Accessories
Encouraging Compliment Accessories
The You Look Amazing Tote Bag Encourages a Positive Body Image
Organizational Fridge Infographics
Organizational Fridge Infographics
This Fridge Organization Chart Helps Declutter Your Fridge
Surrealistic Coffin Illustrations
Surrealistic Coffin Illustrations
The 'Coffins' Exhibit Offers an Alternative Look at Death
Retro Pastel Illustrations
Retro Pastel Illustrations
Joe Cruz Creates Stunning Oil Pastel Paintings
Landmark-Celebrating Posters
Landmark-Celebrating Posters
Ranganath Krishnamani's Illustrations of India Include Monuments
Responsive Fitting Room Booths
Responsive Fitting Room Booths
Urban Research's Wearable Clothing is Portable and Interactive
Comic Character Illustrations
Comic Character Illustrations
This Pulp Art Illustration Series is Bold and Beautifully Lined
Convict Princess Makeovers
Convict Princess Makeovers
The Orange is the New Black Cast Receives an Animated Transformation
Empowering Anti-Rape Illustrations
Empowering Anti-Rape Illustrations
This Inspiring Series is Working at Combating Rape Culture
Prophetic Gamer Life Lessons
Prophetic Gamer Life Lessons
This Video Games Illustration Series is Simple Yet Powerful
Expressive Tribal Illustrations
Expressive Tribal Illustrations
This Tribe Illustration Series is Authentically Accurate and Artsy
Hyper-Connected Dressing Rooms
Hyper-Connected Dressing Rooms
The Connected Fitting Room Lets Consumers Take Control of Shopping
Jacked Bodybuilder Photography
Jacked Bodybuilder Photography
The 'Beautiful Bodies' Series Captures Bodybuilders of Varying Ages
Hollywood Diet Photography
Hollywood Diet Photography
Dan Bannino's ‘Still Diet’ Series Depicts Weird Celebrity Diets
play_circle_filledDebt-Themed Pop Parodies
Debt-Themed Pop Parodies
This Partition Parody Laments Your Student Loan Woes
Curvaceous Poolside Fashion Catalogs
Curvaceous Poolside Fashion Catalogs
The H&M Summer 2014 Plus Sizes Campaign Stars Jennie Runk
play_circle_filledMusic Video-Inspired Fashion Makeovers
Music Video-Inspired Fashion Makeovers
Shameless Goes Flawless by Maya Washington Channels Beyonce
Moving Weight Loss Ads
Moving Weight Loss Ads
The Weight Watchers Australia Ad Asks Viewers to ‘Awaken Your Incredible’
play_circle_filledCondensed Entire Album Covers
Condensed Entire Album Covers
The Superfruit Singers Cover the Entire Beyonce Album in 5 Minutes
Pop Song Grandma Interpretations
Pop Song Grandma Interpretations
These Three Grandmas Read the Lyrics to Beyonce's Drunk in Love
play_circle_filledCondensed Diva Song Covers
Condensed Diva Song Covers
Superfruit Performs an Entire Album Worth of Beyonce Cover Songs
Nurturing Body Image Photography
Nurturing Body Image Photography
This Thought-Provoking Food Photo Series is Ethereal
play_circle_filledDonut-Themed Pop Parodies
Donut-Themed Pop Parodies
'Dunkin Love' Waxes Poetic About Donuts to the Tune of Beyonce
Fat-Suited Seating
Fat-Suited Seating
The Flesh Chair is Chubby and Saggy But Oh So Comfortable
Popstar Disney Memes
Popstar Disney Memes
If All Disney Princesses Were Replaced with Beyoncé
Grotesquely Obese Santa Displays
Grotesquely Obese Santa Displays
This Obese Santa Sculpture is in Window Displays in San Francisco
play_circle_filledSmile-Inducing Illusory Mirrors
Smile-Inducing Illusory Mirrors
This Happy Mirror Actually Makes You Smile
Nude Obese Female Portraits
Nude Obese Female Portraits
The Full Beauty Project by Yossi Loloi Spits in the Face of Media
Travelling Lingerie Shops
Travelling Lingerie Shops
Lingerie Retailer Journelle Hits the Open Road This Summer
Cashmere-Covered Dressing Rooms
Cashmere-Covered Dressing Rooms
The Maiyet Store Opening is All About Elegant Luxury
Weight-Fluctuating Female Sculptures
Weight-Fluctuating Female Sculptures
Eve by Ted Lawson Depicts Different Body Types for Same Woman
Obese Fleshy Figurines
Obese Fleshy Figurines
The Mu Boyan Fat Man Sculpture Series is Seriously Overweight
play_circle_filledFashionable Blogger Collaborations
Fashionable Blogger Collaborations
Beautiful Mess x Modcloth is Designed by Elsie Larson
Full-Figured Fashion Blogs
Full-Figured Fashion Blogs
Anticode is an Online Community in France Devoted to Plus Size Models
Motion-Activated Fittings
Motion-Activated Fittings
Swivel by FaceCake Uses Microsoft Kinect to Let You Try on Clothes
Self-Loving Campaigns
Self-Loving Campaigns
The Marie Claire Body Issue Appreciates Every Human Form
Obese Fast Food Clowns
Obese Fast Food Clowns
Ron English MC SUPERSIZED Figure Smiles Terrifyingly
Augmented Reality Dressing Rooms
Augmented Reality Dressing Rooms
The KinectShop Aims to Revolutionize the Retail Experience
Obese Cartoon Tees
Obese Cartoon Tees
The Kinkiking 'Industries' Collection Adds a Playfulness to Summer Apparel
Social Media Merchandising
Social Media Merchandising
The JCPenny Shop on Facebook Brings Retail to Online Reticulation
Overweight Heroine Illustrations
Overweight Heroine Illustrations
'Obese Disney Princesses' Merges Fantasy with Reality
Plus Size Superwomen
Plus Size Superwomen
Beautiful Model Toccara Jones in Vogue Italia
play_circle_filledFitting Room Simulators
Fitting Room Simulators
Try on Clothes With Tobi.com's Augmented Reality Dressing Room
Portly Plushies
Portly Plushies
Florentijn Hofman Creates Unnaturally Obese Stuffed Animals
play_circle_filledVirtual Dressing Rooms
Virtual Dressing Rooms
Try On Clothes Without Changing