The '#nofomo' Campaign Encourages Women to Embrace Their Body
Katherine Pendrill — March 2, 2016 — Marketing
In an effort to promote body positivity, Target has teamed up with Barbie to launch the '#nofomo' campaign. In recent years, many brands have made attempts to use more diverse models and promote the value of self-love. This new campaign leverages the power of social media to send an important message about body positivity.
The #nofomo campaign is a collaborative project launched by Target and Barbie. The campaign involves a series of Instagram photos in which Barbie's new line of inclusive dolls are decked out in Target swimwear. The dolls represent women of all shapes, sizes and races, conveying the idea that bikinis can be worn by all women. More specifically, the hashtag #nofomo sends the message that women should not let their body woes keep them from enjoying time at the beach or the pool.
The clever campaign sends a powerful message about body positivity while also underscoring Target and Barbie's commitment to inclusivity.
The #nofomo campaign is a collaborative project launched by Target and Barbie. The campaign involves a series of Instagram photos in which Barbie's new line of inclusive dolls are decked out in Target swimwear. The dolls represent women of all shapes, sizes and races, conveying the idea that bikinis can be worn by all women. More specifically, the hashtag #nofomo sends the message that women should not let their body woes keep them from enjoying time at the beach or the pool.
The clever campaign sends a powerful message about body positivity while also underscoring Target and Barbie's commitment to inclusivity.
Trend Themes
1. Inclusive Dolls - The rise of inclusive dolls presents an opportunity for toy manufacturers to disrupt the industry and promote diversity.
2. Body Positivity Campaigns - Brands using body positivity campaigns can disrupt the fashion industry and inspire a more inclusive beauty standard.
3. Social Media Marketing - The power of social media allows brands to send impactful messages about body positivity and create a sense of community.
Industry Implications
1. Toy Manufacturing - Toy manufacturers can seize the opportunity to disrupt the industry by creating more inclusive dolls that better represent diverse body types and races.
2. Fashion - The fashion industry has the opportunity to be disrupted by embracing body positivity and diversity, showcasing more inclusive brands and models.
3. Marketing and Advertising - Brands and marketing agencies can disrupt the industry by leveraging social media to promote body positivity and communicate messages of inclusivity.
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