Lingerie Retailer Journelle Hits the Open Road This Summer
Amy Wallace — July 29, 2013 — Fashion
References: bostinno.streetwise.co & byrnenotice
NYC-based lingerie retailer Journelle is on the road this summer in a newly-renovated vintage airstream trailer. The Journelle team is all about creating an easy and enjoyable experience for shoppers. “Lingerie is a tough thing to buy for all women”, says Claire Chambers, Journelle founder and CEO. “There are benefits to being physically there with someone who knows what they’re doing to help you get the right thing. Nothing can replace the in-person experience.”
Inspired by the posh dressing rooms in its Big Apple stores, Journelle’s trailer 'The Grey Lady' is equipped with plush banquettes, paneled walls, a fully stocked champagne bar, and, of course, a generous sample of designer lingerie. While sipping champagne and sampling small bites, shoppers can receive a bra fitting from the store’s expert staff. Talk about a New York shopping experience!
Inspired by the posh dressing rooms in its Big Apple stores, Journelle’s trailer 'The Grey Lady' is equipped with plush banquettes, paneled walls, a fully stocked champagne bar, and, of course, a generous sample of designer lingerie. While sipping champagne and sampling small bites, shoppers can receive a bra fitting from the store’s expert staff. Talk about a New York shopping experience!
Trend Themes
1. Mobile Retailing - Lingerie retailers like Journelle are taking their products on the road in unique and engaging ways, bringing the physical shopping experience directly to customers.
2. Experiential Retail - Journelle's vintage airstream trailer creates a luxurious and immersive environment for customers to try on lingerie and receive personalized assistance, enhancing the in-person shopping experience.
3. Personalized Customer Service - Through in-person bra fittings and expert staff assistance, Journelle is providing a tailored and attentive shopping experience that caters to the individual needs of customers.
Industry Implications
1. Fashion Retail - The fashion retail industry can explore innovative ways to bring the shopping experience to customers by incorporating mobile retailing concepts like Journelle's travel trailer.
2. Event Planning and Marketing - Event planners and marketers can collaborate with retailers to create interactive and experiential events, such as mobile pop-up shops, that offer unique shopping experiences.
3. E-commerce - E-commerce platforms can incorporate personalized customer service elements, such as virtual fitting consultations, to provide a more customized and seamless online shopping experience.
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