The Full Beauty Project by Yossi Loloi Spits in the Face of Media
Meghan Young — August 24, 2013 — Naughty
References: fullbeautyproject & beautifuldecay
The Full Beauty Project photo series is chock full of shocking images. Although many people are slowly becoming desensitized to shots of nudity, they often involve fit figures that give modern society an unhealthy weight complex. This series focuses on the other extreme end of the spectrum by capturing obese women.
Put together by Yossi Loloi, the Full Beauty Project photo series puts on display the fearless of these women who would more often than not be ridiculed by their weight. Yet by focusing on obesity, the photographer is romanticizing another unhealthy form of living. Nevertheless, he writes, "In my work I portray what larger women represent to me. I focus on their fullness and femininity, as a form of protest against discrimination set by media and by today’s society."
Put together by Yossi Loloi, the Full Beauty Project photo series puts on display the fearless of these women who would more often than not be ridiculed by their weight. Yet by focusing on obesity, the photographer is romanticizing another unhealthy form of living. Nevertheless, he writes, "In my work I portray what larger women represent to me. I focus on their fullness and femininity, as a form of protest against discrimination set by media and by today’s society."
Trend Themes
1. Body Positivity - The Full Beauty Project taps into a growing trend of body positivity to promote self-love and acceptance of all body types.
2. Representation of Marginalized Communities - The Full Beauty Project exemplifies a movement towards authentic representation and visibility of marginalized communities such as plus-size women.
3. Challenging Beauty Standards - The Full Beauty Project challenges conventional ideas of beauty by featuring untraditional subjects and pushing the boundaries of what is considered 'beautiful' in society.
Industry Implications
1. Photography - The Full Beauty Project showcases a shift in the photography industry towards more inclusive and diverse representations of beauty and body types.
2. Fashion - The Full Beauty Project presents an opportunity for the fashion industry to expand its offerings to include diverse size ranges and cater to a wider audience.
3. Marketing and Advertising - The Full Beauty Project exposes a gap in the marketing and advertising industry in the representation of plus-size women, providing an opportunity for brands to better tap into this market and promote body positivity.
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