Tech packaging is adjusted to reflect consumers' eco-consciousness
Implications - Tech products are often heavily packaged in ways that can be wasteful, a fact which doesn't sit well with the eco-conscious consumer. In order to appeal to this growing subset of the consumer population, many tech brands have made the switch to eco-friendly packaging. This switch signifies the pervasiveness of the eco movement, which has consumers demanding sustainable solutions from all industries -- even industries that are as integral to their lives as tech.
Workshop Question - What is one way you can counteract the negative perceptions of your industry?
Trend Themes
1. Eco-friendly Packaging - Eco-friendly packaging is increasingly becoming popular due to customers' eco-consciousness.
2. Minimalist Packaging Design - Companies are reducing visual clutter and going for the ultra-minimalist design to appeal to the consumer
3. Optimization of Material Usage - Resourceful manufacturing is being explored to minimize the types and quantities of material used in the packaging design.
Industry Implications
1. Technology Industry - Technology companies are switching to eco-friendly packaging to appeal to their customer's values.
2. Manufacturing Industry - Manufacturers are exploring ways to optimize material usage to create eco-friendly packaging solutions.
3. Packaging Design Industry - Minimalist packaging design is a trend that is gaining traction and is being used across various industries.
