Ideas
Explore the world's #1 largest database of ideas and innovations, with 478,197 inspiring examples.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 478,197 cutting edge ideas.

Humor Consumer Insights

Crowdsourced Comedy
Brands find universally humorous content by harnessing the crowd
Implications - Capturing a given consumer base's sense of humor is exceedingly difficult, but rather than taking that risk, brands can tickle consumers' funnybones directly through crowdsourcing. Crowdsourcing comedic ideas not only drastically increases the likelihood of jokes (and thus branding) resonating with a consumer base, but also engages those consumers in a fun and playful way.
Workshop Question - How could your employ crowdsourcing to augment a marketing campaign for your brand?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Comedic Commercial
Brands employ famous comedians to create subversive campaigns
Implications - In recent years, comedians have played a huge role in the public sphere, maintaining their roles in entertainment while increasingly penetrating fields less-related to their primary roles, like politics. The increased responsibility placed in the hands of these pop cultural icons has resulted in their growing credibility from a consumer perspective, a shift that brands are seeking to take advantage of. Companies are employing the subversive ways in which comedians approach any subject, which can translate across industries and manifest in many different ways. Allowing comedians to represent companies' products serves to create more authentic, credible connections between brands and their consumers.
Workshop Question - How can your brands employ the increasing credibility of pop cultural icons, and use it to authentically connect to its consumers?
1.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
play_circle_filledParental Sunscreen Ads
Parental Sunscreen Ads
This Commercial Puts an Innocent Spin on the Dreaded "Talk"
“The talk” is a dreaded conversation that most parents have with their children about practicing safe sex but this sunscreen ad puts a funny twist on the topic. The commercial... MORE
play_circle_filledNon-Branded Fast Food Ads
Non-Branded Fast Food Ads
These Mindy Kaling Commercials for McDonald's Never Feature Its Name
Recently, McDonald’s released two Mindy Kaling commercials that promote its products by prompting Millennials to do Google searches on their smartphones. The first ad, called ‘That... MORE
play_circle_filledEco-Conscious Comedic Cleaner Campaigns
Eco-Conscious Comedic Cleaner Campaigns
Seventh Generation 'Come Clean' Features Maya Rudolph
In the past, household cleaning products have suffered from some painful packaging, product design, and general marketing, and the Seventh Generation ‘Come Clean’ campaign teases these... MORE
Annual Sports Holiday Campaigns
Annual Sports Holiday Campaigns
Foot Locker's Fourth 'Week of Greatness' Ads Featured Tracy Morgan
Foot Locker’s annual ‘Week of Greatness’ kicked off with two commercials that starred the comedian Tracy Morgan. The Week of Greatness begins the holiday season and is in... MORE
play_circle_filledCelebrity-Studded Streaming Service Ads
Celebrity-Studded Streaming Service Ads
The 'Netflix is a Joke' Ad Features Four Famous Comedians
As part of its ‘Netflix is a Joke’ campaign, the streaming platform’s newest promotional commercial features various comedians humorously interrupting seemingly normal trailers of... MORE
Viral Play
Purposely bizarre board game concepts capture the attention of teen consumers
Implications - The accessibility of resources like Kickstarter have made the toy market a crowded one. In response to this, both larger companies as well as more entrepreneurial teams are releasing board games focused around highly unusual concepts more likely to go viral than their more traditional counterparts. This appeals to consumers in search of more unique products to reflect their individualism, while tapping into a sense of nostalgia via analog play.
Workshop Question - What is an aspect of your brand or product that has the most potential to go viral?
2.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Topical Gaming
Games targeted toward adults take on topical, of-the-moment themes
Implications - Increasing engagement and capitalizing off of buzz, games focused around pop culture phenomena like politics or Internet memes are taking off. By playing into topics that consumers are already interested in and talking about, game creators are not only able to increase sales, but generate word-of-mouth around the products themselves as well. This shift toward a more niche version of existing products is reflective of a consumer base that seeks out goods that reflect their specific interests.
Workshop Question - If you were to leverage a pop culture phenomenon to connect with consumers, which one would you choose and how would you leverage it?
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Pop Sentiment
Gift-giving is influenced by pop culture and fast fashion
Implications - Rather than sticking to timeless gifts, modern consumers are opting for pop cultural sentiments adapted for holiday appeal. This shift indicates that consumers aren't looking for items to hold onto, but instead, items that help them advertise that they are in-the-know when it comes to web culture. Gifts of these nature indicate the importance of collective cultural moments, and influence the rate of product development.
Workshop Question - What can you do to create a community around your brand?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Whimsical Gifting
Mythical gift-giving references the power of Internet culture
Implications - In an effort to align with the fantasy of the holiday season in an unexpected way, retailers and manufacturers are offering whimsical products that engage consumers' sense of play. Products that reference mythical creatures and folkloric concepts tie into a sense of nostalgia that's been largely accelerated by fast-growing digital culture, and indicate the strength of Internet fandoms in real-world contexts.
Workshop Question - What can your brand offer to leverage the purchasing power of online "fandoms."?
3.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Generational Awareness
Millennial consumers exhibit a self-aware sense of humor in their content
Implications - Being a large and influential generation, Millennials are often publicly studied and critiqued. Many millennials have responded to these negative stereotypes by creating content that parodies them. This shift demonstrates not only a sense of self-awareness on the part of Millennials; it's also an example of how humor can challenge perceptions in a positive way.
Workshop Question - Can your brand incorporate humor into its products or campaigns to relate to consumers in a more authentic way?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Humorizing Apathy
Pop cultural expressions embrace the satirical side of indifference
Implications - Despite the more negative points that come with indifference, pop cultural outlets are displaying an interest in humorous expressions of apathy. This is aligned with the Millennial demographic, that has often been criticized for lacking a solid ethic and drive. Brands that target comedic elements related to this age group will be able to display a more human side, one that is of mass appeal to young consumers who appreciate honesty.
Workshop Question - How can your brand leverage a bit of humor or self-deprecation to communicate accessibility?
2.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Pop Culture Gaming
Mobile games indulge the consumer desire to celebrate pop cultural icons
Implications - Pop culture-inspired mobile games are a unique symbol of the evolving face of the gaming world. Symbolic of the consumer's inherent fascination with meme culture and the nature of fame, these mobile games provide a new archetype for the average gamer, which includes a more diverse range of people than ever before.
Workshop Question - Is your brand currently incorporating pop culture influences into your offerings? How could you make this more evident?
3.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Humorizing Maturity
Young consumers adopt a lighthearted approach to growing older
Implications - In an effort to tackle the apprehension towards old age in a humorous manner, consumers are turning to mobile apps that take a satirical approach to maturity. Offering simulations and makeovers that comically transform users into a more mature version of themselves, these applications reflect a desire among consumers to come to terms with aging in a way that is both lighthearted and laid-back.
Workshop Question - How can your brand leverage humor and satire to connect with younger audiences in a more authentic way?
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends