Florentijn Hofman Creates Unnaturally Obese Stuffed Animals
Shelby Lee Walsh — June 18, 2009 — Life-Stages
References: florentijnhofman.nl & todayandtomorrow.net
Florentijn Hofman's solo show at Galerie West in The Hauge (located in the Netherlands) is completely super-sized. The exhibit called “Dushi,†features unnaturally large stuffed animals placed in rooms.
The “Dushi†collection is supposed to highlight the function and feeling of these childhood comfort toys and how those associations are lost when a plushie becomes larger than life.
Implications - From bean bags to bowl chairs, consumers are constantly on the lookout for new furniture ideas that blur the line between decor, comfort and utility. These plushies succeed on all three of these levels in a way that is so playfully silly that sentimental consumers are bound to take notice.
The “Dushi†collection is supposed to highlight the function and feeling of these childhood comfort toys and how those associations are lost when a plushie becomes larger than life.
Implications - From bean bags to bowl chairs, consumers are constantly on the lookout for new furniture ideas that blur the line between decor, comfort and utility. These plushies succeed on all three of these levels in a way that is so playfully silly that sentimental consumers are bound to take notice.
Trend Themes
1. Super-sized Stuffed Animals - Opportunity to create oversized plush toys that evoke nostalgia and playfulness in consumers.
2. Furniture That Blurs the Line - Opportunity to design furniture pieces that combine decor, comfort, and utility, providing a unique experience for consumers.
3. Emotional Design - Opportunity to explore the emotional connections consumers have with childhood comfort toys and translate it into other products or experiences.
Industry Implications
1. Toy Manufacturing - Opportunity for toy manufacturers to create super-sized plush toys that cater to nostalgic consumers.
2. Furniture Design - Opportunity for furniture designers to create innovative pieces that blur the line between decor, comfort, and utility.
3. Experience Design - Opportunity for experience designers to create emotional and nostalgic experiences that tap into the sentimental value of childhood comfort toys.
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