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Astronaut Obsession

The depths of outer space satiate hard-to-entertain consumers

Implications - As the Internet leaves almost no stone un-turned, consumers are showing increased interest in galactic themes. This interest is expanding beyond entertainment and into packaging, fashion and more. This speaks to the consumer desire for new sources of interest -- even some outside of this world.
Workshop Question - How can you align your branding with the emerging aesthetic interests of your consumer?
Trend Themes
1. Galactic Themes - Increased interest in galactic themes extends beyond entertainment and into packaging, fashion, and more, showcasing a desire for new sources of interest beyond this world.
2. Astronaut-inspired Products - Astronaut-inspired products and packaging create unique consumer experiences that tap into aspiration and innovation.
3. Space Age Sensory Experiences - Space age sensory experiences offer unique opportunities to bring products and packaging beyond the everyday, creating a new world of immersive innovation.
Industry Implications
1. Food and Beverage - The food and beverage industry can tap into astronaut-inspired packaging and products for novel branding and product launches.
2. Fashion - Fashion companies and designers can look to galactic themes for inspiration in creating unique and futuristic designs for clothing and accessories.
3. Retail - Retailers can offer space age sensory experiences to create novel retail spaces that tap into consumers' aspirations and sense of wonder.
2.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
325,504 Total Clicks
Date Range:
May 14 — Apr 15
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Stylish Spacesuit Jackets
Stylish Spacesuit Jackets
The Look of This SPACELIFE Jacket is Out of This World
Developed for those who have a love of style and deep space, there’s this limited edition jacket from luxury clothing brand SPACELIFE. The outer material of the jacket is made from a trilobal... MORE
play_circle_filledGalactic Cocktail Stunts
Galactic Cocktail Stunts
This Jose Cuervo Margarita Went to Outer Space to Get Shaken and Frozen
Now that a Jose Cuervo margarita has gone to space and back, there are few others who can claim that they make a cocktail that’s truly out of this world. In celebration of this year’s... MORE
Astronaut-Focused Water Packaging
Astronaut-Focused Water Packaging
Makarska Estudio Highlights Memorable Astronauts for Pure Water
Highlighting memorable astronauts, Pure Water mentions three distinguished individuals that have made their mark on history in this industry. The packaging mentions Franklin Chang, Neil Armstrong,... MORE
Planetary Energy Bars
Planetary Energy Bars
Moonbar's Natural Energy Bar Ingredients Are All of the Earth
Moonbar prides itself on being able to offer something new and out of this world, but its natural energy bar ingredients are definitely of the earth. Even though the shiny foil packaging by One... MORE
Space-Aged Whiskies
Space-Aged Whiskies
Ardbeg Sent a Bottle of Whisky Up Into to Space to Ferment
Whisky brand Ardbeg decided to ditch traditional methods of aging a bottle of whisky when it decided to send a bottle up in space to see how it would change the fermentation process. This outlandish... MORE
Astronaut-Inspired Food Tubes
Astronaut-Inspired Food Tubes
In Moscow, Russia You Can Buy Space Food in Vending Machines
If airplane food doesn’t taste good, it seems like a safe assumption to make that space food tastes exponentially grosser. However, this could be completely incorrect as astronaut food is... MORE

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