This Campaign Aims to Challenge Conventional Beauty Standards
Katherine Pendrill — November 30, 2015 — Marketing
References: wearyourvoicemag & bustle
'Wear Your Voice Magazine' just launched a new media campaign that aims to challenge conventional beauty standards. When it comes to mainstream media, it is rare to see a broad spectrum of beauty represented in a single photo shoot. This campaign aims to foster a more inclusive understanding of beauty by shifting the conversation beyond mere aesthetics.
The '#BeyondBeauty' campaign was first launched on Facebook on November 22nd. The campaign features a number of beautiful images taken by photographer Elena Kulikova. The images feature 18 women who represent many different sizes, shapes, gender expressions, abilities and colors. Some of the most powerful photos in the campaign are the before and after photos that show the models completely unchanged.
The idea behind the body positive campaign is to challenge conventional beauty standards and showcase those that are often ignored by mainstream media.
The '#BeyondBeauty' campaign was first launched on Facebook on November 22nd. The campaign features a number of beautiful images taken by photographer Elena Kulikova. The images feature 18 women who represent many different sizes, shapes, gender expressions, abilities and colors. Some of the most powerful photos in the campaign are the before and after photos that show the models completely unchanged.
The idea behind the body positive campaign is to challenge conventional beauty standards and showcase those that are often ignored by mainstream media.
Trend Themes
1. Body Positive Media Campaigns - Disruptive innovation opportunity: Developing inclusive advertising and media campaigns that challenge conventional beauty standards and promote diversity.
2. Shifting Beauty Standards - Disruptive innovation opportunity: Creating products and services that cater to a broader spectrum of beauty representations by embracing diverse body sizes, shapes, gender expressions, abilities, and colors.
3. Inclusive Photography - Disruptive innovation opportunity: Introducing new photography approaches that capture the beauty of people who are often ignored by mainstream media, such as those with different sizes, shapes, gender expressions, abilities, and colors.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Transforming advertising practices by promoting diverse beauty standards and challenging traditional approaches.
2. Fashion - Disruptive innovation opportunity: Creating fashionable clothing and accessories that cater to diverse body sizes, shapes, and styles.
3. Photography - Disruptive innovation opportunity: Revolutionizing photography techniques and styles to capture the beauty of individuals from all walks of life, regardless of conventional beauty standards.
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