POS displays are designed to reference the product within
Implications - Because the majority of purchasing decisions are made in-store, point of sale retail displays have become an important factor for brands to consider. POS displays have effectively evolved into three-dimensional billboards for the product inside, either by directly referencing the contents of the product or the brand. This saves consumers the time of guesswork and lets the product speak for itself, battling the big-brand skepticism that comes with too many bells and whistles.
Workshop Question - If you were to revamp your POS displays, what would you do?
Trend Themes
1. Product-inspired Displays - Brands are using their product's source material as inspiration for point-of-sale displays, creating an eye-catching three-dimensional billboard for the product.
2. Nature and Farm-inspired Marketing - Brands are using whimsical and natural elements in their in-store marketing campaigns to grab customers' attention and evoke positive memories of past experiences or the outdoors.
3. Immersive and Tangible Displays - Three-dimensional, immersive, and seemingly over-the-top point-of-purchase displays are being utilized to build brand relationships with consumers and create unique experiences in-store.
Industry Implications
1. Retail Industry - Retailers can utilize these trends to create more effective point-of-sale marketing campaigns that attract and engage customers in-store.
2. Food and Beverage Industry - Food and beverage brands can use natural and farm-inspired elements in their displays to enhance their brand identity and stand out on grocery store shelves.
3. Alcohol Industry - Alcohol brands can use immersive and tangible displays to showcase their brand identity and create unique experiences for customers in-store, encouraging more adventurous buying behavior.
