Large-scale e-commerce giants incent small brands to collaborate
Implications - Giving small companies incentive to collaborate instead of competing with large scale retailers in the digital space, companies like Amazon are offering branded, custom shops and promotions to brands looking to help sell goods. This not only benefits the big names in e-commerce, but also offers more exposure and a larger consumer base to small brands.
Workshop Question - In order to accelerate your brand, consider collaborating with an up-and-coming business, brand or public figure. Which of the above would be most beneficial for your brand's image?
Trend Themes
1. Incentivized Collaborations - Large-scale e-commerce platforms incentivize small brands to collaborate and sell their goods on their platforms, providing more exposure and a larger consumer base to small brands.
2. Personalized 3D Printing - Retailers embracing 3D printing to produce and sell customizable products on a large scale, such as Amazon's 3D-Printed Products Store and partnerships with 3D printing startups.
3. STEM Toy Market - Increasing focus on promoting STEM (science, technology, engineering, and math) toys that help kids develop new skills while being fun for them to play with, as seen in Amazon's STEM toy shop.
Industry Implications
1. E-commerce - Encouraging small brands to collaborate and sell their goods on large-scale e-commerce platforms can foster a more inclusive and diverse marketplace with greater access for smaller brands.
2. Retail - The rise of 3D printing and personalized products can lead to new retail models that focus on direct production and sale, reducing packaging waste and offering hyper-customized products upon direct demand.
3. Entertainment and Gaming - Partnerships between online retailers and gaming consoles can tap into a burgeoning market for gaming and entertainment in countries where the middle-class and upper class is growing, leading to more accessibility for consumers and potentially more opportunities for businesses to expand their customer base.
