Drop The Plus Asks the Fashion Industry to Stop Saying Plus Size
Alyson Wyers — April 8, 2015 — Pop Culture
References: findingmymojo & refinery29
A new social media campaign called Drop The Plus is encouraging people to stop using the term 'plus size' when referring to fashion models and the clothing they wear. Australian model Stefania Ferrario (the size 12-wearing face of Dita Von Teese's lingerie line) and former The Biggest Loser host Ajay Rochester are using the hashtag #droptheplus and the Drop The Plus Instagram account to raise awareness of this "misleading label" and promote body confidence in women around the world.
The term 'plus size' is one that isn't clearly defined, yet often thrown around in the fashion industry. Stefania explains "Unfortunately in the modelling industry if you're above a US size 4 you are considered plus size, and so I'm often labelled a 'plus size model.' I do NOT find this empowering."
The term 'plus size' is one that isn't clearly defined, yet often thrown around in the fashion industry. Stefania explains "Unfortunately in the modelling industry if you're above a US size 4 you are considered plus size, and so I'm often labelled a 'plus size model.' I do NOT find this empowering."
Trend Themes
1. Body Confidence Social Campaigns - Social media campaigns promoting body confidence and body positivity are becoming increasingly popular in the fashion industry.
2. Size-inclusive Fashion - Size-inclusive fashion, including more diverse clothing options for women of all sizes, is becoming a growing trend in response to calls for greater diversity in the industry.
3. Social Media Activism - Social media activism is becoming a powerful tool for promoting social change and influencing industry standards.
Industry Implications
1. Fashion - The fashion industry can embrace size-inclusive fashion and promote greater body positivity and diversity in its marketing campaigns and clothing lines.
2. Social Media - Social media platforms have become a powerful tool for promoting social change, including body positivity and diversity in the fashion industry.
3. Marketing - Marketing agencies can help fashion brands promote more inclusive and diverse campaigns that resonate with a wider audience and encourage positive messaging around body image.
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