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Digitized Safety

Female consumers turn to mobile applications for a sense of security

Implications - Though gender equality is an increasingly important issue to consumers, assault and violence remain very real threats for women. In an effort to stay autonomous and self-reliant, women are turning to apps and devices that enhance their sense of security. Technological advancements dedicated to ensuring female safety indicate that women are taking a proactive approach to their personal well-being.
Workshop Question - How can your brand help to instill a sense of power and control within your consumers?
Trend Themes
1. Personal Safety Apps - Smartphone apps with GPS tracking and panic buttons increase personal safety of users.
2. Wearable Safety Devices - Personal safety devices that are both functional and fashionable are rising in popularity and disrupting traditional accessories.
3. Consent Verification Apps - Apps that encourage users to discuss and verify consent aim to prevent sexual violence and spark important conversations about the topic.
Industry Implications
1. Fashion and Accessories - Fashion companies can collaborate with tech companies to create wearable safety devices that complement their clothing lines and appeal to consumers.
2. Personal Security Services - Companies that provide personal security services can incorporate the use of technological advancements in their business model.
3. Mobile App Development - App development companies can explore the niche of safety-related applications and create solutions for various industries.
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 63 Examples:
366,412 Total Clicks
Date Range:
Mar 14 — May 15
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Protective Ring Alarms
Protective Ring Alarms
The Siren Ring is a Powerful Personal Safety Device and Stylish Wearable
This example of wearable tech makes a personal safety device look more fashionable than ever before. The Siren Ring looks like a sophisticated piece of jewelry that is actually powered by patent-... MORE
Chic Hi-Tech Jewelry
Chic Hi-Tech Jewelry
CuffLinc's Wearable Technology Promotes Style and Safety
When it comes to hi-tech jewelry, a lot of the designs out there are driven by function and they definitely serve as statement pieces, but not the attractive kind. But if you were to look at the... MORE
Undercover Distress Devices
Undercover Distress Devices
This Location Tracker Informs Loved Ones of Your Unsafe Circumstances
Called the Revolar, this location tracker may quickly prove to be a lifesaver. Developed by Jacqueline Ros, this is a coin-sized button that can be clipped easily and secretly into your clothing,... MORE
Personal Security Apps
Personal Security Apps
Emergensee Turns Smartphones into Hi-Tech Security Systems
Emergensee is a personal security app that addresses the dangers of daily life not only for family and friends, but professionals in vulnerable fields of work. This includes realtors, medical... MORE
Consensual Intimacy Apps
Consensual Intimacy Apps
The Good2Go App Attempts to Foster Positive Communication About Consent
Good2Go is a new app that encourages honest and open communication about sexual consent between adults. Though the app has good intentions—the prevention of sexual violence—it can lead... MORE
Taxi App Safety Measures
Taxi App Safety Measures
Uber Introduces SOS Button to Strengthen Rider Security
After a few reports of sexual abuse in India, Uber has introduced an SOS button to increase security for riders. Available as an in-app update, it will “allow users to share details of their... MORE
Empowering Safety Apps
Empowering Safety Apps
Girl+ Gives Women Peace of Mind with a Mobile Panic Button
Girl+ is a safety app designed for women that helps them to quickly get help if they feel that they are in danger. There are several ways that a woman can go about this, including pressing a panic... MORE

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