This Modeling Agency Launched a Plus-Size Male Modeling Division
Katherine Pendrill — March 17, 2016 — Pop Culture
IMG Models just made headlines for opening its first plus-size male modeling division. While the past few years has seen more plus-size female models hitting the runway, the same cannot be said about their male counterparts. Now there is an entire department devoted to bringing more diversity to male modeling.
The new plus-size male modeling division at IMG Models is called 'Brawn' and it specifically aims to represent men who fall under the 'big and tall' category of fashion. One of the division's most famous faces is Zach Miko, who made headlines last year for staring in a Target ad.
In addition to bringing more diversity to men's fashion advertisements, the new division can also help to promote body positivity among men of all ages. As IMG president Ivan Bart explains, "The body positive messaging and size diversity is something that’s relevant and something that continues to be on everybody’s mind. We have to extend the conversation for men."
The new plus-size male modeling division at IMG Models is called 'Brawn' and it specifically aims to represent men who fall under the 'big and tall' category of fashion. One of the division's most famous faces is Zach Miko, who made headlines last year for staring in a Target ad.
In addition to bringing more diversity to men's fashion advertisements, the new division can also help to promote body positivity among men of all ages. As IMG president Ivan Bart explains, "The body positive messaging and size diversity is something that’s relevant and something that continues to be on everybody’s mind. We have to extend the conversation for men."
Trend Themes
1. Plus-size Male Modeling - There is an increasing demand for plus-size male models in the fashion industry, creating disruptive innovation opportunities to promote body positivity and diversity.
2. Gender Inclusive Modeling - The rise of gender inclusivity in fashion is leading to the creation of departments and agencies aimed at representing models of all genders and body types, opening up opportunities for innovative and diverse fashion campaigns.
3. Body Positive Advertisements - Advertisers are now focusing on body positive messaging and size diversity, leading to the creation of more inclusive campaigns that cater to a broader audience, presenting opportunities to showcase diverse body types in innovative ways.
Industry Implications
1. Fashion Industry - The fashion industry is responding to the increasing demand for greater diversity in modeling, which presents innovative and unique opportunities for plus-size male models and body positive campaigns.
2. Advertising Industry - As the advertising industry becomes more focused on body positivity and diversity, it presents opportunities to showcase models of all shapes and sizes in innovative and inclusive campaigns.
3. Entertainment Industry - The entertainment industry is embracing more diverse and inclusive representation in fashion and advertisements, presenting innovative opportunities to showcase diverse talents in various media platforms.
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