Consumers opt for natural household products to stay eco-friendly
Implications - In order to avoid harsh chemicals found in the majority of cleaning products, many consumers are switching to all-natural, organic options and DIY alternatives. This switch signifies that consumers are willing to forego both convenience and cost-effectiveness in order to support the holistic health movement and live a more sustainable lifestyle.
Workshop Question - What does your brand value more: integrity, or expedience? How could you tip the scales?
Trend Themes
1. All-natural Cleaning Products - The trend towards using natural, organic cleaning products shows the willingness of consumers to prioritize their health and sustainability over convenience and cost-effectiveness.
2. DIY Cleaning Recipes - The rise of DIY cleaning recipes offers an opportunity for consumers to create their own natural, affordable, and effective cleaning solutions.
3. Aromatherapy in Cleaning Products - The use of essential oils like lavender is increasingly popular in natural cleaning products and offers consumers the added benefit of aromatherapy in their cleaning routine.
Industry Implications
1. Consumer Goods - Companies in the consumer goods industry can incorporate natural and DIY cleaning products into their offering to meet growing demand for eco-friendly options.
2. Home Improvement - Home improvement companies can offer natural and DIY cleaning workshops and classes to engage customers and help them lead sustainable lifestyles.
3. Health and Wellness - The trend towards natural cleaning products presents a potential opportunity for health and wellness companies to expand their product lines to include eco-friendly cleaning products.
