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Holistic Clean

Consumers opt for natural household products to stay eco-friendly

Implications - In order to avoid harsh chemicals found in the majority of cleaning products, many consumers are switching to all-natural, organic options and DIY alternatives. This switch signifies that consumers are willing to forego both convenience and cost-effectiveness in order to support the holistic health movement and live a more sustainable lifestyle.
Workshop Question - What does your brand value more: integrity, or expedience? How could you tip the scales?
Trend Themes
1. All-natural Cleaning Products - The trend towards using natural, organic cleaning products shows the willingness of consumers to prioritize their health and sustainability over convenience and cost-effectiveness.
2. DIY Cleaning Recipes - The rise of DIY cleaning recipes offers an opportunity for consumers to create their own natural, affordable, and effective cleaning solutions.
3. Aromatherapy in Cleaning Products - The use of essential oils like lavender is increasingly popular in natural cleaning products and offers consumers the added benefit of aromatherapy in their cleaning routine.
Industry Implications
1. Consumer Goods - Companies in the consumer goods industry can incorporate natural and DIY cleaning products into their offering to meet growing demand for eco-friendly options.
2. Home Improvement - Home improvement companies can offer natural and DIY cleaning workshops and classes to engage customers and help them lead sustainable lifestyles.
3. Health and Wellness - The trend towards natural cleaning products presents a potential opportunity for health and wellness companies to expand their product lines to include eco-friendly cleaning products.
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 47 Examples:
207,518 Total Clicks
Date Range:
Jun 14 — Apr 15
Trending:
Average
Consumer Insight Topics:

Featured Examples

DIY Natural Hand Sanitizer
DIY Natural Hand Sanitizer
The Free People Blog Shows How to Make a Sanitizer Without Chemicals
The beauty of natural hand sanitizer is you won’t have the characteristic, nose-stinging odor that accompanies standard chemical ones. A DIY project to create your own all-natural product is... MORE
Lemony DIY Wipes
Lemony DIY Wipes
These DIY Wipes Keep Your Bathroom Clean, Fresh and Fragrant
Keep your bathroom looking clean and smelling fresh with these DIY wipes that are also easy on the eye. These wipes are surprisingly easy to make and are perfect for use on countertops, sink... MORE
Natural Carpet Cleaners
Natural Carpet Cleaners
This DIY Dry Carpet Cleaner Recipe Cuts Costs with Household Ingredients
Carpets are one thing in the house that you always want looking and smelling fresh, but the use of a costly steam cleaner or a toxic dry carpet cleaner powder from the store are not the only way to... MORE
Versatile Homemade Cleaners
Versatile Homemade Cleaners
This Natural All-Purpose Cleaner is DIY, Safe to Use and Effective
This natural all-purpose cleaner is made out of ingredients safe enough that you could put every single one on your face. Crafted by Julia of the Free People blog, the homemade cleaning product is... MORE
Handmade Citrus Soaps
Handmade Citrus Soaps
These DIY Lemon Peel Soap Bars are Refreshingly Sweet-Smelling
These handmade lemon peel soap bars are a great way to make your own chemical-free hand cleaners. These rustic soaps would also make great gifts to give to friends and loved ones. These DIY soaps... MORE
Natural Aromatherapy Cleansers
Natural Aromatherapy Cleansers
This Aromatic DIY Bathroom Cleaner Product Contains Lavender
Ideal for price-conscious consumers who also prefer their products to have natural ingredients, this DIY bathroom cleaner also contains the soothing properties of lavender. From Free People blogger... MORE

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