'Yours Clothing' Features Interactive Change Rooms
Vasiliki Marapas — July 12, 2014 — Marketing
References: yoursclothing & refinery29
Plus-size retailer 'Yours Clothing' has found a way to make your dressing room experience a little more enjoyable.
I can't imagine anyone actually enjoys fitting rooms, or, as I like to refer to them, the Seventh Circle of Hell. And why would they? They're an irregularly-shaped, confined space with bad lighting and 360-degree mirrors. I think I speak for everyone when I say "No, thank-you."
Realizing the discomfort that change rooms inflict on its clientele, the UK-based brand has added a new feature to the dressing rooms in its London location. The rooms come equipped with an interactive technology designed to compliment shoppers as they try things on -- since we don't always have the luxury of shopping with our best friends. A little positive reinforcement can't hurt, but it remains to be seen whether the disembodied delivery is effective.
I can't imagine anyone actually enjoys fitting rooms, or, as I like to refer to them, the Seventh Circle of Hell. And why would they? They're an irregularly-shaped, confined space with bad lighting and 360-degree mirrors. I think I speak for everyone when I say "No, thank-you."
Realizing the discomfort that change rooms inflict on its clientele, the UK-based brand has added a new feature to the dressing rooms in its London location. The rooms come equipped with an interactive technology designed to compliment shoppers as they try things on -- since we don't always have the luxury of shopping with our best friends. A little positive reinforcement can't hurt, but it remains to be seen whether the disembodied delivery is effective.
Trend Themes
1. Interactive Dressing Rooms - The rise of interactive technology in dressing rooms to improve customer experience in the fashion industry.
2. Personalized Customer Service - The adoption of personalized services to cater to individual customer needs and preferences in the fashion industry.
3. Emotional Retailing - The trend towards emotional engagement between customers and retailers, using technology to enhance customer satisfaction and loyalty.
Industry Implications
1. Fashion Industry - Interactive dressing rooms and personalized services offer disruptive innovation opportunities for fashion retailers looking to enhance customer experience and engagement.
2. Technology Industry - The development of interactive technologies for dressing rooms presents disruptive innovation opportunities for technology companies looking to enter the retail industry.
3. Retail Industry - The adoption of personalized customer services and emotional retailing presents disruptive innovation opportunities for retailers across various industries to improve customer satisfaction and loyalty.
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